Insights

Sustainable Differentiator Ferguson Plarre's strong commitment to sustainability, including solar energy use, recycling, and tree planting initiatives, positions them as an environmentally responsible brand, appealing to eco-conscious consumers and franchise partners with similar values.

Innovative Expansion The launch of new flagship stores, including the recent Chadstone location and the introduction of a drive-thru bakery, indicates an active growth strategy that can be leveraged to attract franchisees and retail partners looking for a proven, expanding bakery brand.

Collaborative Offerings Partnerships with local wineries like Fowles Wine for limited-edition products suggest opportunities for co-branded collaborations, appealing to retail environments and specialty markets seeking unique, premium bakery products.

Digital Engagement The implementation of digital tools such as the ‘Sweet Rewards’ app and marketing platforms like Google Analytics presents avenues to enhance customer loyalty programs and personalized marketing, boosting sales channels and customer lifetime value.

Franchise Growth Recent franchise incentive programs and new store openings highlight opportunities to attract prospective franchisees, especially those interested in a family-owned brand with a local supply chain and a reputation for quality and community engagement.

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Ferguson Plarre Bakehouses Tech Stack

Ferguson Plarre Bakehouses uses 8 technology products and services including Hotjar, Google Analytics Enhanced eCommerce, WordPress, and more. Explore Ferguson Plarre Bakehouses's tech stack below.

  • Hotjar
    Analytics
  • Google Analytics Enhanced eCommerce
    Analytics
  • WordPress
    Content Management System
  • Microsoft 365
    Email
  • Google Fonts API
    Font Scripts
  • KineticJS
    Javascript Graphics
  • Flickity
    Javascript Libraries
  • Apache HTTP Server
    Web Servers

Media & News

Ferguson Plarre Bakehouses's Email Address Formats

Ferguson Plarre Bakehouses uses at least 1 format(s):
Ferguson Plarre Bakehouses Email FormatsExamplePercentage
First.Last@fergusonplarre.com.auJohn.Doe@fergusonplarre.com.au
64%
Last@fergusonplarre.com.auDoe@fergusonplarre.com.au
30%
Middle@fergusonplarre.com.auMichael@fergusonplarre.com.au
3%
FLast@fergusonplarre.com.auJDoe@fergusonplarre.com.au
3%

Frequently Asked Questions

What is Ferguson Plarre Bakehouses's official website and social media links?

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Ferguson Plarre Bakehouses's official website is fergusonplarre.com.au and has social profiles on LinkedIn.

What is Ferguson Plarre Bakehouses's NAICS code?

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Ferguson Plarre Bakehouses's NAICS code is 44-45 - Retail Trade.

How many employees does Ferguson Plarre Bakehouses have currently?

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As of December 2025, Ferguson Plarre Bakehouses has approximately 233 employees across 2 continents, including OceaniaNorth America. Key team members include Chief Digital Officer: G. M.Head Of Marketing & Product Development - Ferguson Plarre & Pie Society: C. C.Head Of Network Development: C. M.. Explore Ferguson Plarre Bakehouses's employee directory with LeadIQ.

What industry does Ferguson Plarre Bakehouses belong to?

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Ferguson Plarre Bakehouses operates in the Retail industry.

What technology does Ferguson Plarre Bakehouses use?

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Ferguson Plarre Bakehouses's tech stack includes HotjarGoogle Analytics Enhanced eCommerceWordPressMicrosoft 365Google Fonts APIKineticJSFlickityApache HTTP Server.

What is Ferguson Plarre Bakehouses's email format?

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Ferguson Plarre Bakehouses's email format typically follows the pattern of First.Last@fergusonplarre.com.au. Find more Ferguson Plarre Bakehouses email formats with LeadIQ.

When was Ferguson Plarre Bakehouses founded?

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Ferguson Plarre Bakehouses was founded in 1901.

Ferguson Plarre Bakehouses

RetailVictoria, Australia201-500 Employees

Ferguson Plarre is a 5th generation family baking business. We operate an amazing award winning sustainable bakery in Keilor Park where we make tens of thousands of fresh cakes & pies every day for our wonderful 85 retail stores across Victoria. We deliver fresh daily!

We harvest the power of the sun to power our bakery, we recycle everything we use from plastic to food, we offset truck emissions by planting trees (we even have our own forest!) and we mostly just try and do good. We’re not perfect but we’re working hard every day to try and help make a difference to the planet for our kids & our grand kids. There ain’t nothing more important.

Since 1901 we’ve made it our job to bake people happy. We now bake over 120,000 people happy every week and that includes our employees, owners & franchisees. We are a genuine family business. We are Australian owned. We do what we say we’re going to do and so far that has worked.

Our values: FUN, ONE FAMILY, COURAGEOUS, SUSTAINABLE, CUSTOMER OBSESSED & OPTIMISTIC

If this sounds like you, please join us. We'd love to have you.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1901
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Ferguson Plarre Bakehouses's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Ferguson Plarre Bakehouses's revenue is estimated to be in the range of $10M$25M

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