Insights

Strong Market Presence Ferguson Plarre Bakehouses operates over 85 retail stores across Victoria, serving more than 120,000 customers weekly. This extensive footprint provides numerous opportunities to upsell bakery products, seasonal promotions, and cross-promotional partnerships.

Sustainability Commitment With a focus on renewable energy, recycling, and tree planting initiatives, Ferguson Plarre attracts eco-conscious consumers. Offering eco-friendly or sustainable packaging options and promoting green messaging can enhance customer loyalty and attract environmentally minded customers.

Innovative Collaborations Recent partnerships with brands like Fowles Wine for specialty pies demonstrate a willingness to explore limited-edition products. Similar collaborations with local producers or beverage brands could open new revenue streams and marketing channels.

Digital Engagement The launch of mobile apps like ‘Sweet Rewards’ and the use of analytics tools indicates a focus on digital engagement. Leveraging this digital infrastructure to promote new products or exclusive deals can boost customer retention and basket size.

Expansion Strategies Recent initiatives include opening flagship stores and a drive-thru bakery, which signals growth and accessibility improvements. Identifying locations with high foot traffic or underserved communities could present additional sales opportunities for new store openings or delivery services.

Similar companies to Ferguson Plarre Bakehouses

Ferguson Plarre Bakehouses Tech Stack

Ferguson Plarre Bakehouses uses 8 technology products and services including Hotjar, Google Analytics Enhanced eCommerce, WordPress, and more. Explore Ferguson Plarre Bakehouses's tech stack below.

  • Hotjar
    Analytics
  • Google Analytics Enhanced eCommerce
    Analytics
  • WordPress
    Content Management System
  • Microsoft 365
    Email
  • Google Fonts API
    Font Scripts
  • KineticJS
    Javascript Graphics
  • Flickity
    Javascript Libraries
  • Apache HTTP Server
    Web Servers

Media & News

Ferguson Plarre Bakehouses's Email Address Formats

Ferguson Plarre Bakehouses uses at least 1 format(s):
Ferguson Plarre Bakehouses Email FormatsExamplePercentage
First.Last@fergusonplarre.com.auJohn.Doe@fergusonplarre.com.au
64%
Last@fergusonplarre.com.auDoe@fergusonplarre.com.au
30%
Middle@fergusonplarre.com.auMichael@fergusonplarre.com.au
3%
FLast@fergusonplarre.com.auJDoe@fergusonplarre.com.au
3%

Frequently Asked Questions

Where is Ferguson Plarre Bakehouses's headquarters located?

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Ferguson Plarre Bakehouses's main headquarters is located at 35 Harrick Road Keilor Park, Victoria 3042 Australia. The company has employees across 3 continents, including OceaniaNorth AmericaAsia.

What is Ferguson Plarre Bakehouses's official website and social media links?

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Ferguson Plarre Bakehouses's official website is fergusonplarre.com.au and has social profiles on LinkedIn.

What is Ferguson Plarre Bakehouses's SIC code NAICS code?

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Ferguson Plarre Bakehouses's SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Ferguson Plarre Bakehouses have currently?

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As of April 2026, Ferguson Plarre Bakehouses has approximately 235 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Digital Officer: G. M.Head Of Marketing & Product Development - Ferguson Plarre & Pie Society: C. C.Head Of Network Development: C. M.. Explore Ferguson Plarre Bakehouses's employee directory with LeadIQ.

What industry does Ferguson Plarre Bakehouses belong to?

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Ferguson Plarre Bakehouses operates in the Retail industry.

What technology does Ferguson Plarre Bakehouses use?

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Ferguson Plarre Bakehouses's tech stack includes HotjarGoogle Analytics Enhanced eCommerceWordPressMicrosoft 365Google Fonts APIKineticJSFlickityApache HTTP Server.

What is Ferguson Plarre Bakehouses's email format?

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Ferguson Plarre Bakehouses's email format typically follows the pattern of First.Last@fergusonplarre.com.au. Find more Ferguson Plarre Bakehouses email formats with LeadIQ.

When was Ferguson Plarre Bakehouses founded?

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Ferguson Plarre Bakehouses was founded in 1901.

Ferguson Plarre Bakehouses

RetailVictoria, Australia201-500 Employees

Ferguson Plarre is a 5th generation family baking business. We operate an amazing award winning sustainable bakery in Keilor Park where we make tens of thousands of fresh cakes & pies every day for our wonderful 85 retail stores across Victoria. We deliver fresh daily!

We harvest the power of the sun to power our bakery, we recycle everything we use from plastic to food, we offset truck emissions by planting trees (we even have our own forest!) and we mostly just try and do good. We’re not perfect but we’re working hard every day to try and help make a difference to the planet for our kids & our grand kids. There ain’t nothing more important.

Since 1901 we’ve made it our job to bake people happy. We now bake over 120,000 people happy every week and that includes our employees, owners & franchisees. We are a genuine family business. We are Australian owned. We do what we say we’re going to do and so far that has worked.

Our values: FUN, ONE FAMILY, COURAGEOUS, SUSTAINABLE, CUSTOMER OBSESSED & OPTIMISTIC

If this sounds like you, please join us. We'd love to have you.

Section iconCompany Overview

Headquarters
35 Harrick Road Keilor Park, Victoria 3042 Australia
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1901
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Ferguson Plarre Bakehouses's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Ferguson Plarre Bakehouses's revenue is estimated to be in the range of $10M$25M

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