Franchise Expansion Leverage the growing store network across Australia and New Zealand, including recently opened Armstrong Creek location, to upsell catering, event cakes, and bulk dessert orders to local businesses, schools, and corporate clients.

Brand Refresh Capitalize on the brand refresh initiative to position sales outreach around updated store experiences, new wedding cakes and impulse treats, and refreshed marketing collateral to attract untapped customer segments and drive cross-store orders.

Digital Upsell Utilize the existing tech stack (Microsoft 365, Azure, Zoho, Mautic) to launch targeted campaigns for custom cakes, subscription dessert boxes, and loyalty programs aimed at repeat purchases and event planning.

Partnership Opportunities Expand partnerships with charities and community organizations (existing Flinders Foundation collaboration and volunteering partnerships) to generate co-branded fundraising dessert programs and enterprise gifting in local markets.

Convenience Trend Exploit the Cake in a Can launch and impulse dessert trend to cross-sell ready-to-eat formats to convenience stores, foodservice operators, and offices, expanding distribution through retailer and B2B channels.