Insights

Sustainability Leadership Ferguson Plarre's strong commitment to sustainability and eco-friendly practices, such as solar power, recycling, and tree planting initiatives, positions the brand as a responsible choice for environmentally conscious consumers and partners seeking sustainable supply chain solutions.

Expansion Activities The recent opening of a flagship store at Chadstone and the launch of a drive-thru bakery in South Morang illustrate aggressive retail expansion and convenience-focused offerings, creating opportunities to engage with new customer segments and local suppliers.

Innovative Campaigns Collaborations like the limited-edition Beef and Shiraz Pie with Victorian winery Fowles Wine demonstrate the company's openness to unique product partnerships, opening avenues for co-branded marketing campaigns and innovative product development collaborations.

Franchise Growth The introduction of a franchise incentive program without the usual $35,000 opening fee signifies a growth-oriented approach that attracts new franchisees, offering potential sales opportunities in franchise development and wholesale supply agreements.

Digital Engagement The launch of the 'Sweet Rewards' mobile app indicates a focus on digital customer engagement and loyalty, presenting opportunities for technology vendors to provide app development, data analytics, or digital marketing solutions to enhance customer experience.

Similar companies to Ferguson Plarre's Bakehouse

Ferguson Plarre's Bakehouse Tech Stack

Ferguson Plarre's Bakehouse uses 8 technology products and services including Magento, Google Fonts API, Sentry, and more. Explore Ferguson Plarre's Bakehouse's tech stack below.

  • Magento
    E-commerce
  • Google Fonts API
    Font Scripts
  • Sentry
    Issue Trackers
  • Prototype
    Javascript Frameworks
  • Yoast SEO
    Search Engines
  • X-XSS-Protection
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Plus
    Widgets

Media & News

Ferguson Plarre's Bakehouse's Email Address Formats

Ferguson Plarre's Bakehouse uses at least 1 format(s):
Ferguson Plarre's Bakehouse Email FormatsExamplePercentage
First.Last@fergusonplarre.com.auJohn.Doe@fergusonplarre.com.au
64%
Last@fergusonplarre.com.auDoe@fergusonplarre.com.au
30%
Middle@fergusonplarre.com.auMichael@fergusonplarre.com.au
3%
FLast@fergusonplarre.com.auJDoe@fergusonplarre.com.au
3%

Frequently Asked Questions

Where is Ferguson Plarre's Bakehouse's headquarters located?

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Ferguson Plarre's Bakehouse's main headquarters is located at 35 Harrick Rd, Keilor Park, VIC 3042, AU. The company has employees across 2 continents, including OceaniaNorth America.

What is Ferguson Plarre's Bakehouse's official website and social media links?

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Ferguson Plarre's Bakehouse's official website is fergusonplarre.com.au and has social profiles on LinkedIn.

What is Ferguson Plarre's Bakehouse's NAICS code?

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Ferguson Plarre's Bakehouse's NAICS code is 44-45 - Retail Trade.

How many employees does Ferguson Plarre's Bakehouse have currently?

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As of October 2025, Ferguson Plarre's Bakehouse has approximately 234 employees across 2 continents, including OceaniaNorth America. Key team members include Ceo: S. P.Chief Digital Officer: G. M.Head Of Network Development: C. M.. Explore Ferguson Plarre's Bakehouse's employee directory with LeadIQ.

What industry does Ferguson Plarre's Bakehouse belong to?

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Ferguson Plarre's Bakehouse operates in the Retail industry.

What technology does Ferguson Plarre's Bakehouse use?

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Ferguson Plarre's Bakehouse's tech stack includes MagentoGoogle Fonts APISentryPrototypeYoast SEOX-XSS-ProtectionX-Content-Type-OptionsGoogle Plus.

What is Ferguson Plarre's Bakehouse's email format?

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Ferguson Plarre's Bakehouse's email format typically follows the pattern of First.Last@fergusonplarre.com.au. Find more Ferguson Plarre's Bakehouse email formats with LeadIQ.

When was Ferguson Plarre's Bakehouse founded?

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Ferguson Plarre's Bakehouse was founded in 1901.

Ferguson Plarre's Bakehouse

RetailAustralia201-500 Employees

Ferguson Plarre is a 5th generation family baking business. We operate an amazing award winning sustainable bakery in Keilor Park where we make tens of thousands of fresh cakes & pies every day for our wonderful 85 retail stores across Victoria. We deliver fresh daily!

We harvest the power of the sun to power our bakery, we recycle everything we use from plastic to food, we offset truck emissions by planting trees (we even have our own forest!) and we mostly just try and do good. We’re not perfect but we’re working hard every day to try and help make a difference to the planet for our kids & our grand kids. There ain’t nothing more important.

Since 1901 we’ve made it our job to bake people happy. We now bake over 120,000 people happy every week and that includes our employees, owners & franchisees. We are a genuine family business. We are Australian owned. We do what we say we’re going to do and so far that has worked.

Our values: FUN, ONE FAMILY, COURAGEOUS, SUSTAINABLE, CUSTOMER OBSESSED & OPTIMISTIC

If this sounds like you, please join us. We'd love to have you.

Section iconCompany Overview

Headquarters
35 Harrick Rd, Keilor Park, VIC 3042, AU
NAICS Code
44-45 - Retail Trade
Founded
1901
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Ferguson Plarre's Bakehouse's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Ferguson Plarre's Bakehouse's revenue is estimated to be in the range of $10M$25M

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