Insights

Sustainability Advantage Leverage Ferguson Plarre’s strong sustainability stance and solar-powered bakery to position eco-friendly value propositions, green partnerships, and story-led branding when approaching potential corporate catering, franchise expansion, or retail collaborations.

Franchise Growth Target prospective franchisees and regional expansion opportunities highlighted by their franchise incentive program and multi-store footprint across Victoria to offer franchising support, site acquisitions, and store development services.

Seasonal Campaigns Capitalize on recurring seasonal ranges (Easter, Christmas) and new product launches by proposing bundled promotions, co-branded limited editions, and seasonal pop-ups with retailers or hospitality partners to amplify reach.

Retail Synergies Align with their 85-store network and drive-through innovation by proposing in-store experience enhancements, pastry/wake-up grab-and-go formats, and cross-promotions with complementary brands to boost foot traffic.

Tech & Analytics Highlight opportunities to optimize marketing and store performance using their technology stack (tracking, analytics, and search integrations) to offer data-driven marketing programs, loyalty enhancements, and targeted local campaigns.

Similar companies to Ferguson Plarre's Bakehouse

Ferguson Plarre's Bakehouse Tech Stack

Ferguson Plarre's Bakehouse uses 8 technology products and services including Amazon Web Services, Simpli.fi, Magento, and more. Explore Ferguson Plarre's Bakehouse's tech stack below.

Media & News

Ferguson Plarre's Bakehouse's Email Address Formats

Ferguson Plarre's Bakehouse uses at least 4 email formats:
Ferguson Plarre's Bakehouse Email FormatsExamplePercentage
First.Last@fergusonplarre.com.auJohn.Doe@fergusonplarre.com.au
64%
Last@fergusonplarre.com.auDoe@fergusonplarre.com.au
30%
Middle@fergusonplarre.com.auMichael@fergusonplarre.com.au
3%
FLast@fergusonplarre.com.auJDoe@fergusonplarre.com.au
3%

Frequently Asked Questions

What is Ferguson Plarre's Bakehouse's official website and social media links?

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Ferguson Plarre's Bakehouse's official website is fergusonplarre.com.au and has social profiles on LinkedIn.

How much revenue does Ferguson Plarre's Bakehouse generate?

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As of August 2026, Ferguson Plarre's Bakehouse's annual revenue is estimated to be $10M - $25M.

What is Ferguson Plarre's Bakehouse's SIC code and NAICS code?

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Ferguson Plarre's Bakehouse's SIC code is 2099 - Food Preparations, Not Elsewhere Classified and NAICS code is 44-45 - Retail Trade.

How many employees does Ferguson Plarre's Bakehouse have currently?

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As of August 2026, Ferguson Plarre's Bakehouse has approximately 236 employees across 4 continents, including Oceania, North America and Asia. Key team members include Chief Executive Officer: S. P., Chief Digital Officer: G. M. and Head Of Marketing & Product Development - Ferguson Plarre & Pie Society: C. C. Explore Ferguson Plarre's Bakehouse's employee directory with LeadIQ.

What industry does Ferguson Plarre's Bakehouse belong to?

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Ferguson Plarre's Bakehouse operates in the Retail industry.

What technology does Ferguson Plarre's Bakehouse use?

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Ferguson Plarre's Bakehouse's tech stack includes Amazon Web Services, Simpli.fi, Magento, Mailchimp, Sentry, Mautic, AfterPay and Piwik PRO Core.

What is Ferguson Plarre's Bakehouse's email format?

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Ferguson Plarre's Bakehouse's email format typically follows the pattern of First.Last@fergusonplarre.com.au. Find more Ferguson Plarre's Bakehouse email formats with LeadIQ.

When was Ferguson Plarre's Bakehouse founded?

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Ferguson Plarre's Bakehouse was founded in 1901.
Ferguson Plarre's Bakehouse logo

Ferguson Plarre's Bakehouse

RetailVictoria, Australia201-500 Employees

Ferguson Plarre's Bakehouse is an Australian retail bakery business based at 35 Harrick Road, Keilor Park, Victoria 3042, operating in the retail industry. It is a fifth‑generation, family‑owned company founded in 1901 and serves a network of 85 retail stores across Victoria, with its Keilor Park bakery producing tens of thousands of fresh cakes and pies daily. The group emphasizes being Australian owned and a genuine family business, with values described as FUN, ONE FAMILY, COURAGEOUS, SUSTAINABLE, CUSTOMER OBSESSED and OPTIMISTIC. It pursues sustainability initiatives such as solar powering its bakery, recycling materials, offsetting truck emissions by planting trees, and maintaining its own forest. In 2025 it announced a franchise incentive program to attract prospective owners.

Section iconCompany Overview

SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1901
Employees
201-500

Section iconFunding & Financials

  • $10M - $25M

    Ferguson Plarre's Bakehouse's revenue is estimated to be in the range of $10M - $25M

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