Insights

Sustainable Differentiator Ferguson Plarre's strong commitment to sustainability, including solar energy use, recycling, and tree planting initiatives, positions them as an environmentally responsible brand, appealing to eco-conscious consumers and franchise partners with similar values.

Innovative Expansion The launch of new flagship stores, including the recent Chadstone location and the introduction of a drive-thru bakery, indicates an active growth strategy that can be leveraged to attract franchisees and retail partners looking for a proven, expanding bakery brand.

Collaborative Offerings Partnerships with local wineries like Fowles Wine for limited-edition products suggest opportunities for co-branded collaborations, appealing to retail environments and specialty markets seeking unique, premium bakery products.

Digital Engagement The implementation of digital tools such as the ‘Sweet Rewards’ app and marketing platforms like Google Analytics presents avenues to enhance customer loyalty programs and personalized marketing, boosting sales channels and customer lifetime value.

Franchise Growth Recent franchise incentive programs and new store openings highlight opportunities to attract prospective franchisees, especially those interested in a family-owned brand with a local supply chain and a reputation for quality and community engagement.

Similar companies to Ferguson Plarre's Bakehouse

Ferguson Plarre's Bakehouse Tech Stack

Ferguson Plarre's Bakehouse uses 8 technology products and services including Magento, Google Fonts API, Sentry, and more. Explore Ferguson Plarre's Bakehouse's tech stack below.

  • Magento
    E-commerce
  • Google Fonts API
    Font Scripts
  • Sentry
    Issue Trackers
  • Prototype
    Javascript Frameworks
  • Yoast SEO
    Search Engines
  • X-XSS-Protection
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Plus
    Widgets

Media & News

Ferguson Plarre's Bakehouse's Email Address Formats

Ferguson Plarre's Bakehouse uses at least 1 format(s):
Ferguson Plarre's Bakehouse Email FormatsExamplePercentage
First.Last@fergusonplarre.com.auJohn.Doe@fergusonplarre.com.au
64%
Last@fergusonplarre.com.auDoe@fergusonplarre.com.au
30%
Middle@fergusonplarre.com.auMichael@fergusonplarre.com.au
3%
FLast@fergusonplarre.com.auJDoe@fergusonplarre.com.au
3%

Frequently Asked Questions

Where is Ferguson Plarre's Bakehouse's headquarters located?

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Ferguson Plarre's Bakehouse's main headquarters is located at 35 Harrick Road Keilor Park, Victoria 3042 Australia. The company has employees across 3 continents, including OceaniaNorth AmericaAsia.

What is Ferguson Plarre's Bakehouse's official website and social media links?

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Ferguson Plarre's Bakehouse's official website is fergusonplarre.com.au and has social profiles on LinkedIn.

What is Ferguson Plarre's Bakehouse's SIC code NAICS code?

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Ferguson Plarre's Bakehouse's SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Ferguson Plarre's Bakehouse have currently?

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As of February 2026, Ferguson Plarre's Bakehouse has approximately 239 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Digital Officer: G. M.Head Of Marketing & Product Development - Ferguson Plarre & Pie Society: C. C.Head Of Network Development: C. M.. Explore Ferguson Plarre's Bakehouse's employee directory with LeadIQ.

What industry does Ferguson Plarre's Bakehouse belong to?

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Ferguson Plarre's Bakehouse operates in the Retail industry.

What technology does Ferguson Plarre's Bakehouse use?

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Ferguson Plarre's Bakehouse's tech stack includes MagentoGoogle Fonts APISentryPrototypeYoast SEOX-XSS-ProtectionX-Content-Type-OptionsGoogle Plus.

What is Ferguson Plarre's Bakehouse's email format?

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Ferguson Plarre's Bakehouse's email format typically follows the pattern of First.Last@fergusonplarre.com.au. Find more Ferguson Plarre's Bakehouse email formats with LeadIQ.

When was Ferguson Plarre's Bakehouse founded?

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Ferguson Plarre's Bakehouse was founded in 1901.

Ferguson Plarre's Bakehouse

RetailVictoria, Australia201-500 Employees

Ferguson Plarre is a 5th generation family baking business. We operate an amazing award winning sustainable bakery in Keilor Park where we make tens of thousands of fresh cakes & pies every day for our wonderful 85 retail stores across Victoria. We deliver fresh daily!

We harvest the power of the sun to power our bakery, we recycle everything we use from plastic to food, we offset truck emissions by planting trees (we even have our own forest!) and we mostly just try and do good. We’re not perfect but we’re working hard every day to try and help make a difference to the planet for our kids & our grand kids. There ain’t nothing more important.

Since 1901 we’ve made it our job to bake people happy. We now bake over 120,000 people happy every week and that includes our employees, owners & franchisees. We are a genuine family business. We are Australian owned. We do what we say we’re going to do and so far that has worked.

Our values: FUN, ONE FAMILY, COURAGEOUS, SUSTAINABLE, CUSTOMER OBSESSED & OPTIMISTIC

If this sounds like you, please join us. We'd love to have you.

Section iconCompany Overview

Headquarters
35 Harrick Road Keilor Park, Victoria 3042 Australia
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1901
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Ferguson Plarre's Bakehouse's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Ferguson Plarre's Bakehouse's revenue is estimated to be in the range of $10M$25M

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