Insights

Sustainable Appeal Ferguson Plarre’s strong commitment to sustainability, including solar power, recycling, and tree planting, enhances its brand image and appeals to environmentally conscious consumers and potential franchisees looking for eco-friendly business models.

Expanded Footprint The recent opening of a flagship store at Chadstone and the launch of a drive-thru location indicate ongoing growth and a focus on high-traffic, convenience-oriented sites, creating opportunities for sales initiatives targeting locations with similar visibility.

Innovative Collaborations Partnerships like the limited-edition Beef and Shiraz Pie with Fowles Wine demonstrate Ferguson Plarre’s ability to leverage local collaborations, opening avenues for joint marketing campaigns and cross-promotional sales strategies.

Franchise Growth The new franchise incentive program and flexible entry options suggest opportunities to attract new franchisees or support existing franchise owners, enabling tailored sales pitches around franchise expansion and operational support.

Market Presence With a significant weekly customer reach of over 120,000 people across 85 retail stores, Ferguson Plarre offers a substantial customer base for product promotion, seasonal campaigns, and co-branded initiatives to boost sales volume.

Similar companies to Ferguson Plarre's Bakehouse

Ferguson Plarre's Bakehouse Tech Stack

Ferguson Plarre's Bakehouse uses 8 technology products and services including Magento, Google Fonts API, Sentry, and more. Explore Ferguson Plarre's Bakehouse's tech stack below.

  • Magento
    E-commerce
  • Google Fonts API
    Font Scripts
  • Sentry
    Issue Trackers
  • Prototype
    Javascript Frameworks
  • Yoast SEO
    Search Engines
  • X-XSS-Protection
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Plus
    Widgets

Media & News

Ferguson Plarre's Bakehouse's Email Address Formats

Ferguson Plarre's Bakehouse uses at least 1 format(s):
Ferguson Plarre's Bakehouse Email FormatsExamplePercentage
First.Last@fergusonplarre.com.auJohn.Doe@fergusonplarre.com.au
64%
Last@fergusonplarre.com.auDoe@fergusonplarre.com.au
30%
Middle@fergusonplarre.com.auMichael@fergusonplarre.com.au
3%
FLast@fergusonplarre.com.auJDoe@fergusonplarre.com.au
3%

Frequently Asked Questions

Where is Ferguson Plarre's Bakehouse's headquarters located?

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Ferguson Plarre's Bakehouse's main headquarters is located at 35 Harrick Road Keilor Park, Victoria 3042 Australia. The company has employees across 3 continents, including OceaniaNorth AmericaAsia.

What is Ferguson Plarre's Bakehouse's official website and social media links?

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Ferguson Plarre's Bakehouse's official website is fergusonplarre.com.au and has social profiles on LinkedIn.

What is Ferguson Plarre's Bakehouse's SIC code NAICS code?

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Ferguson Plarre's Bakehouse's SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Ferguson Plarre's Bakehouse have currently?

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As of March 2026, Ferguson Plarre's Bakehouse has approximately 237 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Ceo: S. P.Chief Digital Officer: G. M.Head Of Marketing & Product Development - Ferguson Plarre & Pie Society: C. C.. Explore Ferguson Plarre's Bakehouse's employee directory with LeadIQ.

What industry does Ferguson Plarre's Bakehouse belong to?

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Ferguson Plarre's Bakehouse operates in the Retail industry.

What technology does Ferguson Plarre's Bakehouse use?

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Ferguson Plarre's Bakehouse's tech stack includes MagentoGoogle Fonts APISentryPrototypeYoast SEOX-XSS-ProtectionX-Content-Type-OptionsGoogle Plus.

What is Ferguson Plarre's Bakehouse's email format?

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Ferguson Plarre's Bakehouse's email format typically follows the pattern of First.Last@fergusonplarre.com.au. Find more Ferguson Plarre's Bakehouse email formats with LeadIQ.

When was Ferguson Plarre's Bakehouse founded?

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Ferguson Plarre's Bakehouse was founded in 1901.

Ferguson Plarre's Bakehouse

RetailVictoria, Australia201-500 Employees

Ferguson Plarre is a 5th generation family baking business. We operate an amazing award winning sustainable bakery in Keilor Park where we make tens of thousands of fresh cakes & pies every day for our wonderful 85 retail stores across Victoria. We deliver fresh daily!

We harvest the power of the sun to power our bakery, we recycle everything we use from plastic to food, we offset truck emissions by planting trees (we even have our own forest!) and we mostly just try and do good. We’re not perfect but we’re working hard every day to try and help make a difference to the planet for our kids & our grand kids. There ain’t nothing more important.

Since 1901 we’ve made it our job to bake people happy. We now bake over 120,000 people happy every week and that includes our employees, owners & franchisees. We are a genuine family business. We are Australian owned. We do what we say we’re going to do and so far that has worked.

Our values: FUN, ONE FAMILY, COURAGEOUS, SUSTAINABLE, CUSTOMER OBSESSED & OPTIMISTIC

If this sounds like you, please join us. We'd love to have you.

Section iconCompany Overview

Headquarters
35 Harrick Road Keilor Park, Victoria 3042 Australia
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1901
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Ferguson Plarre's Bakehouse's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Ferguson Plarre's Bakehouse's revenue is estimated to be in the range of $10M$25M

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