Insights

Sustainable Growth Leverage Ferguson Plarre's strong sustainability narrative and multi-store footprint to propose eco-friendly packaging, energy-efficient equipment upgrades, and solar-powered initiatives for both their bakeries and new store openings.

Franchise Expansion Capitalize on their franchise incentive program and growth trajectory by offering franchise development services, store design partnerships, and turnkey supply chain solutions to accelerate onboarding of new locations.

Limited-edition Collaborations Propose co-branded product campaigns and seasonal pies with wineries or local producers to drive foot traffic, social engagement, and higher-margin seasonal offerings across their 85 stores.

Digital & Loyalty Enhance customer engagement through loyalty and digital marketing optimization, aligning with their existing tech stack (Magento, Mailchimp, Sentry, Mautic) to boost online orders, promotions, and member retention.

Operations & Scale Offer operational efficiency solutions for a high-volume bakery, including supply chain optimization, drive-thru integration, and centralized analytics to support performance across multiple stores and potential new openings.

Similar companies to Ferguson Plarre's Bakehouse

Ferguson Plarre's Bakehouse Tech Stack

Ferguson Plarre's Bakehouse uses 8 technology products and services including Amazon Web Services, Simpli.fi, Magento, and more. Explore Ferguson Plarre's Bakehouse's tech stack below.

Media & News

Ferguson Plarre's Bakehouse's Email Address Formats

Ferguson Plarre's Bakehouse uses at least 4 email formats:
Ferguson Plarre's Bakehouse Email FormatsExamplePercentage
First.Last@fergusonplarre.com.auJohn.Doe@fergusonplarre.com.au
64%
Last@fergusonplarre.com.auDoe@fergusonplarre.com.au
30%
Middle@fergusonplarre.com.auMichael@fergusonplarre.com.au
3%
FLast@fergusonplarre.com.auJDoe@fergusonplarre.com.au
3%

Frequently Asked Questions

What is Ferguson Plarre's Bakehouse's official website and social media links?

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Ferguson Plarre's Bakehouse's official website is fergusonplarre.com.au and has social profiles on LinkedIn.

How much revenue does Ferguson Plarre's Bakehouse generate?

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As of October 2026, Ferguson Plarre's Bakehouse's annual revenue is estimated to be $10M - $25M.

What is Ferguson Plarre's Bakehouse's SIC code and NAICS code?

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Ferguson Plarre's Bakehouse's SIC code is 2099 - Food Preparations, Not Elsewhere Classified and NAICS code is 44-45 - Retail Trade.

How many employees does Ferguson Plarre's Bakehouse have currently?

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As of October 2026, Ferguson Plarre's Bakehouse has approximately 241 employees across 4 continents, including Oceania, North America and Asia. Key team members include Chief Digital Officer: G. M., Head Of Marketing & Product Development - Ferguson Plarre & Pie Society: C. C. and Head Of Network Development: C. M. Explore Ferguson Plarre's Bakehouse's employee directory with LeadIQ.

What industry does Ferguson Plarre's Bakehouse belong to?

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Ferguson Plarre's Bakehouse operates in the Retail industry.

What technology does Ferguson Plarre's Bakehouse use?

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Ferguson Plarre's Bakehouse's tech stack includes Amazon Web Services, Simpli.fi, Magento, Mailchimp, Sentry, Mautic, AfterPay and Piwik PRO Core.

What is Ferguson Plarre's Bakehouse's email format?

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Ferguson Plarre's Bakehouse's email format typically follows the pattern of First.Last@fergusonplarre.com.au. Find more Ferguson Plarre's Bakehouse email formats with LeadIQ.

When was Ferguson Plarre's Bakehouse founded?

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Ferguson Plarre's Bakehouse was founded in 1901.
Ferguson Plarre's Bakehouse logo

Ferguson Plarre's Bakehouse

RetailVictoria, Australia201-500 Employees

Ferguson Plarre's Bakehouse is an Australian retail bakery business based at 35 Harrick Road, Keilor Park, Victoria 3042, operating in the retail industry. It is a fifth‑generation, family‑owned company founded in 1901 and serves a network of 85 retail stores across Victoria, with its Keilor Park bakery producing tens of thousands of fresh cakes and pies daily. The group emphasizes being Australian owned and a genuine family business, with values described as FUN, ONE FAMILY, COURAGEOUS, SUSTAINABLE, CUSTOMER OBSESSED and OPTIMISTIC. It pursues sustainability initiatives such as solar powering its bakery, recycling materials, offsetting truck emissions by planting trees, and maintaining its own forest. In 2025 it announced a franchise incentive program to attract prospective owners.

Section iconCompany Overview

SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1901
Employees
201-500

Section iconFunding & Financials

  • $10M - $25M

    Ferguson Plarre's Bakehouse's revenue is estimated to be in the range of $10M - $25M

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