Local legacy Ferguson Roofing is a long-standing, third-generation family business operating in the greater St. Louis region since 1939, indicating strong local market presence and trust with homeowners and local businesses that can be leveraged for repeat and referral opportunities.

Diverse services Offers residential and commercial roofing, along with gutters, siding, soffit and fascia, plus multiple roofing materials (asphalt, metal, flat). This breadth supports cross-sell opportunities with existing customers during upgrades, maintenance contracts, or property portfolio renovations.

Growth signals Revenue range of 10 to 25 million and a mid-sized team suggest capacity for mid-market projects and expansion alongside marketing or technology investments to scale lead generation and project management efficiency.

Technology usage Active use of marketing and sales tech (Google Ads, Visual Website Optimizer, iCIMS, WordPress, Shopify, KnowBe4, Piwik PRO Core) indicates readiness for data-driven campaigns, CRM-driven sales motions, and cybersecurity training to support growth and upsell initiatives.

Talent movement Recent addition of a sales manager in early 2021 points to a focus on formalizing sales processes; this presents an opening for partnering on outbound strategies, training, and scalable lead-nurturing programs to accelerate revenue.