Fermata Partners, LLC Employee Directory

Advertising ServicesGeorgia, United States11-50 Employees

Fermata is a consumer products licensing agency that partners with brands possessing deep affinity in sport, lifestyle, and college to formulate global strategies and deliver practical execution.

We pride ourselves in having the talent, tools and track record for clients to evolve transactional licensing administration into transformational brand stewardship.

OUR EXPERTISE
*Analyzing and activating licensing’s role as a solution for key business challenges.

*Ensuring every facet of the licensing practice – from headwear designs to licensee selection to corporate responsibility – consistently reflects, supports and advances the values of the enterprise.

*Developing significant business opportunities in under-served/new product categories and retail channels with a keen balance between financial return and long-term strategic alignment with the brand.

*Collaborating with key decision makers at the world’s foremost brands, licensees and retailers to build meaningful and viable product collections.

*Building private label apparel lines and converting legacy direct sourcing models to outbound licensing business.

*Navigating global sport brands through the competitive North American landscape to capture mind share and market share.

*Synchronizing the licensing administration of peer brand owners to create an organized access portal for licensees and retailers searching for efficiencies and scale from traditionally fragmented rights holders. 

*Aligning diverse partners to amplify compelling brand stories in an otherwise confusing, noisy, yet vibrant consumer marketplace.

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