Tech-Driven Approach Ferrari-Lund leverages advanced digital marketing technologies such as Google Ads Conversion Tracking and Facebook Pixel, indicating a strong focus on data-driven marketing strategies which can be expanded through targeted ad solutions and analytics services.

Market Position With a revenue range of 250 to 500 million dollars and a mid-sized team, Ferrari-Lund competes in a lucrative market alongside larger firms like Keller Williams and Redfin, suggesting opportunities to offer scalable software solutions or premium marketing tools tailored for mid-tier real estate companies.

Growth Opportunities Recent expansion or growth focus can be inferred from their recent use of advanced website infrastructure such as WordPress and Module Federation, pointing to potential needs for additional web development, hosting, or security solutions to support their digital presence.

Customer Engagement Their emphasis on personalized service, market research, and tailored solutions indicates a keen focus on customer engagement, which can be supported with CRM enhancements, client management tools, or customer experience platforms.

Competitive Landscape Operating within a highly competitive segment alongside giants like Zillow, Coldwell Banker, and Sotheby's, Ferrari-Lund might benefit from innovative marketing, analytics, or operational tools that differentiate their services and attract more clients in the local and regional markets.