Feshka
Retail Apparel and FashionCalifornia, United States2-10 Employees
Feshka is a small retail apparel and fashion company based in Irvine, California, specializing in peshtemal towels that fuse traditional Turkish towel craft with organic Turkish cotton. The towels are produced from OEKO-TEK® and GOTS certified cotton, described as soft, eco-friendly, and free of toxic substances, and are designed to be lightweight and versatile for use at the beach, in the park, or at home. The brand emphasizes practical design that supports everyday textile use beyond conventional towels. The business was founded by the Bekçe family, Turkish immigrants, with the aim of sharing the appeal of peshtemal towels with a global audience. The name Feshka stems from a Turkish term meaning a piece of cotton, reflecting attention to each detail of the fabric. Its product focus targets customers who value sustainable materials and functional, stylish textiles within the retail apparel and fashion market.