Strong E-Commerce Presence FEST has an established direct-to-consumer online platform supported by a robust website and digital marketing tools like Google Analytics and TikTok Pixel, offering opportunities to enhance digital engagement and personalized marketing strategies to boost online sales.

Customization Offerings The company's made-to-order sofa modules and collaboration with guest designers highlight its ability to customize products, presenting sales opportunities for premium or bespoke furniture offerings tailored to specific customer preferences.

Sustainable Local Manufacturing With many products manufactured in the Netherlands through local partnerships, there is a potential to position FEST as a sustainable and locally-made brand, appealing to customers prioritizing eco-friendly and origin-traced products.

Global Reseller Network FEST’s numerous worldwide resellers provide a channel for expanding international sales, which can be leveraged through targeted partnerships and regional marketing campaigns to increase global market share.

Innovative Design Collaborations The brand’s openness to guest designers signals an innovative approach to product development, creating opportunities to co-brand or develop exclusive collections with design partners to attract premium segments.