Product Leadership Leverage leadership shifts such as the appointment of a Chief Product Officer and a VP/GM of Loss Prevention to offer enhanced product strategy, roadmap collaboration, and cross-sell opportunities across display, loss prevention, and sourcing solutions.

Loss Prevention Growth Target retailers expanding or upgrading loss prevention capabilities, citing siffron's dedicated Loss Prevention unit and unlocked potential for integrated solutions that combine merchandising displays with security and shrink reduction.

Protection and Touchpoints Position protective screen and sneeze guard innovations as complementary to ongoing store redesigns and health/safety initiatives, offering additional protection at consumer touchpoints and potential bundling with existing display systems.

Digital and Analytics Highlight technology stack readiness (data, analytics, and integration capabilities) to support customers seeking omnichannel or in-store analytics, enabling better category management and operational efficiency.

Mid-market Fit Emphasize scalable solutions for mid-sized retailers in the 50-250 million revenue band with 51-200 employees, aligning product offerings and service levels to fit their purchasing and procurement cycles.