Global Expansion The Bertling Group is actively expanding its geographic footprint, evidenced by recent office openings in Düsseldorf, Paramaribo, and a joint venture in Perth, which presents opportunities to introduce additional logistics services and tailor solutions to new regional markets.

Innovative Service Offerings With the launch of global time-definite airfreight products, Bertling is positioning itself as a provider of specialized, reliable logistics solutions, creating potential sales avenues for clients seeking premium, time-sensitive transportation options.

Strategic Leadership The appointment of experienced management, such as Frank Fischer and Alicia Byrne, indicates a focus on strengthening operational excellence and client relationships, opening possibilities for personalized service offerings and high-value contracts.

Market Positioning Operating in a competitive landscape with industry giants like DHL and DB Schenker, Bertling’s focus on niche services such as project logistics and airfreight can be leveraged to target clients requiring specialized, high-complexity supply chain solutions.

Digital Capabilities Utilizing a modern tech stack including platforms like Personio and WordPress, Bertling is positioned to enhance digital engagement and streamline client interactions, which can facilitate upselling opportunities in integrated logistics and supply chain management services.