Strategic Retail Target major retailers already carrying their products (Walmart, Kroger, Albertsons, Whole Foods) to expand shelf space and private-label opportunities, leveraging their existing distribution for cross-sell of non-alcoholic mixers, tropical punch, and hard seltzers.

Product Expansion Capitalize on recent alcoholic product launch (Ficks Hard Seltzer) to pursue on-premise and off-premise beverage partnerships, including bars, restaurants, and convenience channels that favor ready-to-drink formats with simple, real ingredients.

Growth Readiness With revenue in the low-to-mid single digits and a lean team, position for high-impact, low-capital sales plays such as co-branded promotions, sampler programs, and retailer-sponsored A&M to accelerate revenue growth.

Digital & Data Leverage tech stack (Shopify, Klaviyo, Heap, AdRoll) to optimize direct-to-consumer campaigns, gather consumer insights, and tailor retailer pitches with data-driven performance metrics and personalized marketing stories.

Competitor Benchmark Highlight proximity to mid-market beverage peers (e.g., Fever-Tree, Polar Beverages) to frame scalable growth potential, emphasize differentiated ingredients and better-for-you positioning to win premium shelf space and category share.