Sustainable appeal Position Field + Farmer as a fully sustainable, clean label, plant-based brand with a B Corp certification and a commitment to composting all food waste and donating a portion of revenue. Leverage this for partnerships with retailers and distributors prioritizing ESG credentials and impact-driven products.

Product expansion Capitalize on recent launches of Fresh Snack Bars and refrigerated snack bars to pursue retail placements in grocery chains, club stores, and health-focused sections, targeting midwestern markets where initial testing occurred and expanding to adjacent regions.

Waste reduction story Highlight use of imperfect produce alongside 100% composting of waste to appeal to sustainability-minded buyers and consumers. Use this narrative to open conversations with grocers and foodservice distributors seeking circular economy and waste-minimization solutions.

Smaller brand agility Leverage the small team size (2–10 employees) as a selling point for agile, highly collaborative supplier partnerships and fast onboarding with retailers that value responsive product development, niche SKUs, and direct-to-store support.

Market readiness Target retailers and distributors serving health-conscious and value-driven customers, including regional grocers and specialty chains, with a compact but compelling SKU line (juices, dips, dressings, snack bars) and a proven track record of pilot placements in Costco regions.