Sustainable Product Appeal Field + Farmer's commitment to sustainability, including composting all food waste and sourcing 'imperfect' produce, aligns with growing consumer demand for eco-friendly food choices, presenting an opportunity to expand marketing to environmentally conscious customers.

Market Expansion through Retail Recent launches of fresh snack bars in Costco across multiple states demonstrate an active expansion into retail channels, indicating potential for further distribution partnerships with grocery chains and specialty food retailers.

Growing Product Line The introduction of refrigerated snack bars and fresh snack bars shows a trajectory of product innovation, creating opportunities to cross-sell or upsell to existing customers interested in healthy, on-the-go food options.

Brand Differentiation As a certified B Corp focused on transparency and positive impact, Field + Farmer can leverage its unique brand identity to attract corporate collaborations, bulk buyers, and consumers seeking socially responsible brands.

Digital Engagement Use of platforms like Facebook, Bazaarvoice Reviews, and Globo Form Builder indicates an active digital presence; expanding digital marketing efforts could further drive brand awareness and direct sales to health-conscious and sustainability-minded customers.