Non-alcoholic pivot Target retailers and hospitality venues expanding non-alcoholic offerings, highlighting Figlia as a modern aperitivo option that supports inclusive social experiences and wellness trends.

Cause aligned Leverage Figlia’s social impact commitments (donations to Partnership to End Addiction and 1% for the Planet) to secure partnerships with retailers and venues prioritizing ESG and sustainability, as well as marketing collaborations that emphasize responsible consumption.

Celebrity endorsements Capitalize on active endorsement by Kris Aquino and potential for additional influencer collaborations to drive PR, in-store promotions, and digital campaigns that boost distribution reach.

Multi-channel tech Propose distribution through e-commerce and digital advertising partnerships leveraging Shopify, Google Ads, The Trade Desk, and mobile wallets (Apple Pay, Venmo) to optimize direct-to-consumer and retailer-led campaigns.

Growth potential With revenue in the $1M–$10M range and a lean team, target mid-market F&B distributors and hospitality groups looking to expand premium NA beverages, offering co-branded campaigns and SKU diversification (RTD launches).