Target Market Fit Small to mid-sized advertising and marketing agencies with distinctive ethos. Position Fill Recruitment as a values-aligned partner for niche creative, account handling and strategy roles, offering personalized sourcing and transparency.

Niche Expertise Two-person consultancy with deep agency-side experience over two decades. Highlight the credible intimacy and hands-on approach to fill permanent, contract and freelance roles efficiently for creative and strategy teams.

Brand & Culture Pursuing B-Corp certification and emphasis on transparent, respectful interactions. Leverage this to win clients who prioritize sustainability, ethics, and socially responsible recruiting practices.

Growth Levers Revenue in the $1M–$10M range suggests opportunities to scale through partnerships with mid-size creative networks, expanding into complementary services for branding, design leadership, and campaign strategy roles.

Risk & Protection Awareness of scam targeting candidates on WhatsApp presents an opportunity to differentiate with security-conscious onboarding and verified communications, reinforcing trust with potential clients and candidates.