Digital Subscription Base Financial Times boasts a record paying readership of one million, with three-quarters being digital subscribers. This indicates a strong potential market for digital subscription sales and upselling opportunities.

Industry Authority As a leading business news organization, the FT is internationally recognised for its authority, integrity, and accuracy. Leveraging this reputation in sales pitches can establish credibility and trust with potential clients.

Global Business Community Part of Nikkei Inc., the FT provides information and services for the global business community. Sales teams can leverage this global reach to target multinational corporations seeking reliable business news sources.

Tech Integration The FT employs a range of technologies in its operations, including Salesforce and Mastercard. Highlighting technological integration and efficiency can be a selling point for tech-savvy clients looking for innovation in their media partnerships.

Competitive Positioning In comparison to similar companies like Reuters and Bloomberg, the FT's revenue falls within the $100M - 1B range. Positioning the FT's offerings and pricing competitively against industry giants can unlock sales opportunities within the mid to large-scale enterprise segment.