Platform Recognition FinancialForce, now Certinia, has been recognized as a Product Experience Leader and Value Index Leader in Subscription Management, showcasing a strong reputation and potential for sales growth in the services business sector.

Winter Releases The launch of winter releases for FinancialForce's Business as a Service platform signifies a commitment to enhancing product offerings, presenting an opportunity for sales representatives to promote new and improved functionalities to existing and potential clients.

Key Personnel Addition The hiring of John Turner as the Chief Revenue Officer indicates a strategic move to drive revenue growth. Leveraging his expertise and leadership, sales teams can explore new avenues and strategies for business expansion.

Award Recognition Receiving awards such as the Game Changer in the Insider Risk Excellence Awards highlights FinancialForce's innovative solutions. Sales professionals can capitalize on this recognition to demonstrate credibility and establish trust with prospects.

Competitive Analysis By understanding similar companies in the industry like FreshBooks, WAVE, oneUp, and Acumatica, sales representatives can identify market opportunities, competitive advantages, and positioning strategies to differentiate FinancialForce's offerings and win over potential clients.