Finger Lakes Wine Country Tourism Marketing Association
Travel ArrangementsNew York, United States2-10 Employees
The Finger Lakes Wine Country Tourism Marketing Association, founded in 2000 and based in Corning, New York, works to spur economic development in the Finger Lakes region by coordinating a unified approach to tourism marketing. It pools public and private resources to fund an integrated program of advertising, media relations, and promotional efforts under the Finger Lakes Wine Country brand. The branding emphasizes the geography of the Finger Lakes, the region's wine industry as its defining feature, and a collection of diverse local attractions within a countryside setting, to attract touring vacationers within a roughly 150-500 mile radius. The organization operates in the travel arrangements industry as a regional tourism marketing association, guiding market-driven campaigns through stakeholder collaboration. A recent development supporting its regional role occurred in December 2025, when it participated in the ROC The Day event in Rochester, highlighting ongoing engagement with nearby communities.
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