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Insights

Innovation in Turf Technology FireFly Automatix's commitment to advanced robotics and electrification positions it as a leader in sustainable turf management solutions, creating opportunities to expand into golf courses, sports fields, and large turfgrass operations seeking eco-friendly automation.

Recent Product Launches The launch of electric reel mowers and autonomous 50/50 pattern technology demonstrates a focus on innovation and high-precision maintenance, opening avenues to target high-end turfgrass facilities and leisure venues aiming to upgrade their equipment with smart, energy-efficient tools.

Market Presence and Visibility Participation in high-profile events such as the PGA Tour and recent media coverage emphasizes FireFly's growing reputation in professional turf management, presenting opportunities for partnerships, sponsorships, or expanding sales through industry endorsements.

Growth and Expansion Plans The company's plans to go public suggest significant growth momentum and potential for increased market penetration, making it an appealing prospect for investors and strategic partners interested in the expanding AgTech landscape.

Strategic Collaborations Partnerships like the integration with Point One Navigation reveal a focus on enhancing autonomous precision, indicating opportunities to bundle advanced navigation and autonomy solutions with FireFly's existing product suite for improved performance and reliability in commercial turf applications.

FireFly Automatix, Inc. Tech Stack

FireFly Automatix, Inc. uses 8 technology products and services including WordPress, jQuery, TurfJS, and more. Explore FireFly Automatix, Inc.'s tech stack below.

  • WordPress
    Content Management System
  • jQuery
    Javascript Libraries
  • TurfJS
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • Instafeed.js
    Javascript Libraries
  • Vite
    Miscellaneous
  • Robot Operating System
    Open Source
  • Nginx
    Web Servers

Media & News

FireFly Automatix, Inc.'s Email Address Formats

FireFly Automatix, Inc. uses at least 2 format(s):
FireFly Automatix, Inc. Email FormatsExamplePercentage
First.Last@fireflyequipment.comJohn.Doe@fireflyequipment.com
45%
First@fireflyequipment.comJohn@fireflyequipment.com
37%
Last@fireflyequipment.comDoe@fireflyequipment.com
10%
FLast@fireflyequipment.comJDoe@fireflyequipment.com
8%
First.Last@fireflyautomatix.comJohn.Doe@fireflyautomatix.com
91%
Last@fireflyautomatix.comDoe@fireflyautomatix.com
9%

Frequently Asked Questions

Where is FireFly Automatix, Inc.'s headquarters located?

Minus sign iconPlus sign iconFireFly Automatix, Inc.'s main headquarters is located at 1130 South 3800 West Suite 100 Salt Lake City, Utah 84104 United States. The company has employees across 3 continents, including North AmericaOceaniaEurope.

What is FireFly Automatix, Inc.'s phone number?

Minus sign iconPlus sign icon You can contact FireFly Automatix, Inc.'s main corporate office by phone at
+1-801-842-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is FireFly Automatix, Inc.'s official website and social media links?

Minus sign iconPlus sign iconFireFly Automatix, Inc.'s official website is fireflyautomatix.com and has social profiles on LinkedInCrunchbase.

What is FireFly Automatix, Inc.'s NAICS code?

Minus sign iconPlus sign iconFireFly Automatix, Inc.'s NAICS code is 3331 - Agriculture, Construction, and Mining Machinery Manufacturing.

How many employees does FireFly Automatix, Inc. have currently?

Minus sign iconPlus sign iconAs of March 2026, FireFly Automatix, Inc. has approximately 108 employees across 3 continents, including North AmericaOceaniaEurope. Key team members include Ceo / Director: A. L.Vice President - Golf & Sports: J. A.Vp Of Technology: E. A.. Explore FireFly Automatix, Inc.'s employee directory with LeadIQ.

What industry does FireFly Automatix, Inc. belong to?

Minus sign iconPlus sign iconFireFly Automatix, Inc. operates in the Agriculture, Construction, Mining Machinery Manufacturing industry.

What technology does FireFly Automatix, Inc. use?

Minus sign iconPlus sign iconFireFly Automatix, Inc.'s tech stack includes WordPressjQueryTurfJSMoment.jsInstafeed.jsViteRobot Operating SystemNginx.

What is FireFly Automatix, Inc.'s email format?

Minus sign iconPlus sign iconFireFly Automatix, Inc.'s email format typically follows the pattern of First.Last@fireflyequipment.com. Find more FireFly Automatix, Inc. email formats with LeadIQ.

When was FireFly Automatix, Inc. founded?

Minus sign iconPlus sign iconFireFly Automatix, Inc. was founded in 2010.

FireFly Automatix, Inc.

Agriculture, Construction, Mining Machinery ManufacturingUtah, United States51-200 Employees

An AgTech leader in robotics and electrification for turfgrass farms, golf, and sports turf.

Since 2010, FireFly Automatix has applied the most current engineering tools to solve challenges in the turf industry. FireFly manufactures fully automated, self-propelled turfgrass harvesters, as well as autonomous field mowers. 

Headquartered in Salt Lake City, Utah, FireFly has a growing international customer base. At FireFly, we improve people's lives by solving problems through creative disciplined engineering, operational excellence, and epic TEAMwork.

Section iconCompany Overview

Headquarters
1130 South 3800 West Suite 100 Salt Lake City, Utah 84104 United States
Phone number
+1-801-842-****
Website
fireflyautomatix.com
NAICS Code
3331 - Agriculture, Construction, and Mining Machinery Manufacturing
Founded
2010
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $100M$250M

    FireFly Automatix, Inc.'s revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    FireFly Automatix, Inc.'s revenue is estimated to be in the range of $100M$250M

Company Leadership

  • Stylized image of a person
    A. L.
    Ceo / Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. A.
    Vice President - Golf & Sports
    Phone icon
    Mobile Phone
  • Stylized image of a person
    E. A.
    Vp Of Technology
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. A.
    President & Coo
    Phone icon
    Mobile Phone
  • Stylized image of a person
    B. I.
    Human Resources Director
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    L. H.
    Lead Independent Board Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. P.
    National Sales Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. J.
    Director Of Engineering
    Phone icon
    Mobile Phone
  • Stylized image of a person
    W. A.
    Director Of Marketing
    Phone icon
    Mobile Phone
  • Stylized image of a person
    H. L.
    Director Of Procurement
    Phone icon
    Mobile Phone

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