Insights

Strategic Partnerships GreyOrange has active and expanding partnerships with global system integrators and major players like Dematic and H&M, indicating strong channel leverage and potential for co-sell opportunities with SI networks and large-scale retailers.

Enterprise Scale With a revenue range of 250M to 500M and a global footprint across Americas, Europe and Asia, GreyOrange targets large enterprises and multi-site deployments, suggesting opportunities for global rollouts and large-footprint warehouse orchestration projects.

AI Driven Growth Launch of GreyMatter Foundry and emphasis on AI-powered multi-agent orchestration signals opportunities to upsell advanced simulation and design tooling to optimize new and existing warehouses, enabling faster ROI demonstrations for prospects.

Omnichannel Focus Solutions like GreyMatter and gStore provide real-time visibility across omnichannel nodes, presenting sales angles for retailers seeking unified store and e-commerce fulfillment, inventory accuracy, and worker safety improvements.

Customer Wins Recent client acquisitions and expansions (EXOL, H&M integration, Kenco partnership) demonstrate demand in retail and 3PL spaces, indicating a ready-to-close pipeline with similar multi-location retailers and logistics providers seeking scalable orchestration platforms.

Similar companies to GreyOrange

GreyOrange Tech Stack

GreyOrange uses 8 technology products and services including MATLAB, LinkedIn Ads, Grafana, and more. Explore GreyOrange's tech stack below.

Media & News

GreyOrange's Email Address Formats

GreyOrange uses at least 4 email formats:
GreyOrange Email FormatsExamplePercentage
First.L@greyorange.comJohn.D@greyorange.com
79%
First.Last@greyorange.comJohn.Doe@greyorange.com
15%
FLast@greyorange.comJDoe@greyorange.com
4%
First@greyorange.comJohn@greyorange.com
2%

Frequently Asked Questions

What is GreyOrange's official website and social media links?

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GreyOrange's official website is greyorange.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does GreyOrange generate?

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As of August 2026, GreyOrange's annual revenue is estimated to be $250M - $500M.

What is GreyOrange's NAICS code?

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GreyOrange's NAICS code is 5112 - Software Publishers.

How many employees does GreyOrange have currently?

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As of August 2026, GreyOrange has approximately 1.1K employees across 5 continents, including Asia, North America and Europe. Key team members include Chief Transformation Officer: G. P., Chief People Officer: A. C. and Chief Financial Officer: G. F. Explore GreyOrange's employee directory with LeadIQ.

What industry does GreyOrange belong to?

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GreyOrange operates in the Software Development industry.

What technology does GreyOrange use?

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GreyOrange's tech stack includes MATLAB, LinkedIn Ads, Grafana, Tableau, Prometheus, Mailchimp, Zabbix and LinkedIn Sales Navigator.

What is GreyOrange's email format?

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GreyOrange's email format typically follows the pattern of First.L@greyorange.com. Find more GreyOrange email formats with LeadIQ.

How much funding has GreyOrange raised to date?

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As of August 2026, GreyOrange has raised $437M in funding. The last funding round occurred on Dec 20, 2023 for $135M.

When was GreyOrange founded?

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GreyOrange was founded in 2012.
GreyOrange logo

GreyOrange

Software DevelopmentGeorgia, United States1001-5000 Employees

GreyOrange develops software for AI-powered warehouse orchestration and store inventory management. Its main offerings include GreyMatter, a real-time platform that optimizes automation, inventory control, and workforce management in warehouses, and gStore, which supports store-level inventory visibility and product availability to improve operational and customer experiences. The company emphasizes a vendor-agnostic approach, enabling compatibility with diverse automation hardware via its Certified Ranger Network and a global partner network of system integrators, providing end-to-end visibility across omnichannel nodes while coordinating robotic agents, personnel, inventory, and systems.

Founded in 2012 and headquartered in Atlanta, Georgia, GreyOrange operates across the Americas, Europe, and Asia. Its customer base includes retailers and logistics providers seeking to reduce cost per unit, prevent inventory loss, and enhance productivity, safety, and in-store experiences. In April 2026, GreyOrange announced a strategic partnership with Dematic to integrate GreyMatter into Dematic's software portfolio and broaden its flexible automation capabilities.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2012
Employees
1001-5000

Section iconFunding & Financials

  • $437M

    GreyOrange has raised a total of $437M of funding over 10 rounds. Their latest funding round was raised on Dec 20, 2023 in the amount of $135M as a Series D.

  • $250M - $500M

    GreyOrange's revenue is estimated to be in the range of $250M - $500M

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