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Insights

Luxury Market Focus FireRock specializes in high-end, luxury building materials for custom homes, indicating an opportunity to target premium residential developers and architects seeking bespoke, high-quality products.

Product Diversification With offerings including wet-cast pavers, wood flooring, and slate and cedar roofing, FireRock presents multiple product lines that can be bundled with complementary building solutions for cross-selling to upscale builders.

Growth Potential Operating with revenue between 10M and 25M and a lean team of 11-50 employees, the company shows room for expansion and could benefit from strategic partnerships to increase market penetration.

Digital Engagement Utilizing advanced digital tools such as HubSpot and social media platforms, FireRock is well-positioned to enhance online marketing efforts, reaching high-end clients and design professionals more effectively.

Industry Positioning As a niche player in a competitive landscape with larger counterparts like Owens Corning and CertainTeed, FireRock can leverage its luxury focus to differentiate and establish stronger relationships with custom homebuilders and architects.

FireRock Luxury Building Materials Tech Stack

FireRock Luxury Building Materials uses 8 technology products and services including HubSpot Analytics, Facebook Pixel, MySQL, and more. Explore FireRock Luxury Building Materials's tech stack below.

  • HubSpot Analytics
    Analytics
  • Facebook Pixel
    Analytics
  • MySQL
    Database
  • Invoca
    Marketing Automation
  • Adobe Tag Manager
    Tag Management
  • Adobe Fonts
    Web Fonts
  • Facebook
    Widgets
  • Twitter
    Widgets

Media & News

FireRock Luxury Building Materials's Email Address Formats

FireRock Luxury Building Materials uses at least 1 format(s):
FireRock Luxury Building Materials Email FormatsExamplePercentage
FLast@firerock.usJDoe@firerock.us
72%
Last@firerock.usDoe@firerock.us
19%
First.Last@firerock.usJohn.Doe@firerock.us
9%

Frequently Asked Questions

Where is FireRock Luxury Building Materials's headquarters located?

Minus sign iconPlus sign iconFireRock Luxury Building Materials's main headquarters is located at 1616 2nd Avenue South 100 Birmingham, Alabama 35233 United States. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is FireRock Luxury Building Materials's phone number?

Minus sign iconPlus sign icon You can contact FireRock Luxury Building Materials's main corporate office by phone at
+1-214-883-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is FireRock Luxury Building Materials's official website and social media links?

Minus sign iconPlus sign iconFireRock Luxury Building Materials's official website is firerock.us and has social profiles on LinkedInCrunchbase.

What is FireRock Luxury Building Materials's NAICS code?

Minus sign iconPlus sign iconFireRock Luxury Building Materials's NAICS code is 4233 - Lumber and Other Construction Materials Merchant Wholesalers.

How many employees does FireRock Luxury Building Materials have currently?

Minus sign iconPlus sign iconAs of June 2026, FireRock Luxury Building Materials has approximately 30 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Interim Chief Financial Officer: D. W.Regional Construction Services Manager: C. M.Atlanta Market Manager: E. B.. Explore FireRock Luxury Building Materials's employee directory with LeadIQ.

What industry does FireRock Luxury Building Materials belong to?

Minus sign iconPlus sign iconFireRock Luxury Building Materials operates in the Wholesale Building Materials industry.

What technology does FireRock Luxury Building Materials use?

Minus sign iconPlus sign iconFireRock Luxury Building Materials's tech stack includes HubSpot AnalyticsFacebook PixelMySQLInvocaAdobe Tag ManagerAdobe FontsFacebookTwitter.

What is FireRock Luxury Building Materials's email format?

Minus sign iconPlus sign iconFireRock Luxury Building Materials's email format typically follows the pattern of FLast@firerock.us. Find more FireRock Luxury Building Materials email formats with LeadIQ.

How much funding has FireRock Luxury Building Materials raised to date?

Minus sign iconPlus sign icon As of June 2026, FireRock Luxury Building Materials has raised $323K in funding. The last funding round occurred on Jan 31, 2010 for $323K.

When was FireRock Luxury Building Materials founded?

Minus sign iconPlus sign iconFireRock Luxury Building Materials was founded in 2004.

FireRock Luxury Building Materials

Wholesale Building MaterialsAlabama, United States11-50 Employees

FireRock provides high quality, luxury building materials for custom homes with a level of service and expertise you won't find anywhere else. 

While we were founded on fireplaces, we currently offer a wide range of stunning products including handcrafted wet-cast pavers, wood flooring, and slate and cedar roofing.

Learn more about FireRock products at www.firerock.us or contact us at 888.876.1025.

Section iconCompany Overview

Headquarters
1616 2nd Avenue South 100 Birmingham, Alabama 35233 United States
Phone number
+1-214-883-****
Website
firerock.us
NAICS Code
4233 - Lumber and Other Construction Materials Merchant Wholesalers
Founded
2004
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $323K

    FireRock Luxury Building Materials has raised a total of $323K of funding over 2 rounds. Their latest funding round was raised on Jan 31, 2010 in the amount of $323K.

  • $10M$25M

    FireRock Luxury Building Materials's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $323K

    FireRock Luxury Building Materials has raised a total of $323K of funding over 2 rounds. Their latest funding round was raised on Jan 31, 2010 in the amount of $323K.

  • $10M$25M

    FireRock Luxury Building Materials's revenue is estimated to be in the range of $10M$25M

Company Leadership

  • Stylized image of a person
    D. W.
    Interim Chief Financial Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. M.
    Regional Construction Services Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    E. B.
    Atlanta Market Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. G.
    National Sales Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    L. C.
    Regional Sales Manager
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    T. H.
    Regional Sales Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    L. B.
    Principal
    Phone icon
    Mobile Phone
  • Stylized image of a person
    H. B.
    Inside Sales Representative
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. T.
    Supervisor
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. H.
    Cannabis Cultivation Operations
    Phone icon
    Mobile Phone

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