First Car Rental Employee Directory
Travel ArrangementsKwaZulu-Natal, South Africa201-500 Employees
First Car Rental, based in Durban, KwaZulu-Natal, operates in the travel arrangements sector as a car rental provider. Established in 1999, it offers a diverse fleet ranging from no-frills models to luxury vehicles sourced from a wide range of manufacturers, supported by a sizeable local workforce. The company runs about 60 branches nationwide, including outlets at major airports and well-trafficked business and tourist destinations. The rebranding from National Alamo to First Car Rental in 2008 coincided with rapid growth, making it the largest car rental company in South Africa that is not linked to an international brand. It positions itself as technology-driven, with a web-based reservation system and notable developments such as Show&Go for corporate clients and Self-Service Car Hire introduced in 2018. Its nationwide fleet exceeds 9,000 vehicles, serving both corporate and leisure customers from its Durban base.
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