First Car Rental

Travel ArrangementsKwaZulu-Natal, South Africa501-1000 Employees

First Car Rental is a subsidiary of the vehicle retail group Combined Motor Holding (CMH).

Established in 1999, First Car Rental now employs more than 500 people with over 2200 years of combined experience. The fleet ranges from no-frills models to top-of-the-range luxury cars from a wide range of vehicle manufacturers.

Since the rebrand from National Alamo to First Car Rental in April 2008, the First Car Rental brand has grown significantly to become the largest car rental company in South Africa that is not linked to an international brand. 

Currently, the noticeable ‘purple’ car rental brand operates out of 55 car rental branches nationwide, including outlets at major South African airports, business and tourist destinations.

First Car Rental has over 8500 vehicles in use countrywide. Customers are also able to hire cars at 2000 locations in over 105 countries worldwide due to its service agreement established in October 2008 with Sixt rent a car, Germany’s and Europe’s largest car hire company.

First Car Rental is now recognised as one of the top car rental companies in the country having been selected, for the seventh consecutive year, as one of South Africa’s Top 500 Best Managed Companies. Top 500 recognises the crème de la crème of businesses in South Africa awarding the most successful companies from each of the 100 business sectors.

Technology Driven
First Car Rental’s has introduced tech-savvy, customer friendly ‘First in Industry’ applications into the marketplace such as its state-of-the-art web based reservations system allowing customers to book a vehicle in just 3 clicks in less than 30 seconds. 

We are also the first car hire company in the world to create and successfully roll-out a mobile check-out facility, aimed at the corporate sector, called Show&Go. Its innovative corporate products complement the company’s stated aim of delivering an exceptional level of service.  We also launched South Africa's first Self-Service Car Hire in 2018.

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