Insights

Strong Market Presence First Choice Power is one of the largest retail electric providers in Texas, indicating a robust customer base and extensive regional reach, which presents ample opportunities for expanding product or service offerings within the utility sector.

Renewable Energy Focus The company's commitment to providing cost-effective renewable energy options and sustainability initiatives signals a potential market for eco-friendly technologies and green energy solutions tailored to environmentally conscious consumers and businesses.

Community Engagement With a history of granting over 150 awards and significant funding to local schools and nonprofits, First Choice Power demonstrates a strong community presence that could be leveraged for collaborative sponsorships, corporate social responsibility programs, or localized marketing efforts.

Tech-Driven Operations Utilizing advanced platforms like Amazon Web Services, Cloudflare, and data tracking tools, the company shows openness to innovative digital solutions, providing opportunities to introduce enhanced energy management technologies, customer engagement platforms, or IoT integrations.

Acquisition and Growth Potential Having been acquired by Direct Energy in 2011 and maintaining a substantial revenue range, First Choice Power remains a significant player in Texas utilities, presenting opportunities for strategic partnership, joint ventures, or targeted sales efforts to existing and new market segments.

Similar companies to First Choice Power

First Choice Power Tech Stack

First Choice Power uses 8 technology products and services including Visual Website Optimizer, Google Call Conversion Tracking, Amazon Web Services, and more. Explore First Choice Power's tech stack below.

  • Visual Website Optimizer
    Analytics
  • Google Call Conversion Tracking
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Cloudflare
    Content Management System
  • WordPress
    Content Management System
  • MySQL
    Database
  • RequireJS
    Javascript Frameworks
  • Amazon ALB
    Load Balancers

First Choice Power's Email Address Formats

First Choice Power uses at least 1 format(s):
First Choice Power Email FormatsExamplePercentage
First.Last@firstchoicepower.comJohn.Doe@firstchoicepower.com
81%
FLast@firstchoicepower.comJDoe@firstchoicepower.com
11%
F-Last@firstchoicepower.comJ-Doe@firstchoicepower.com
4%
FirstLast@firstchoicepower.comJohnDoe@firstchoicepower.com
4%

Frequently Asked Questions

Where is First Choice Power's headquarters located?

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First Choice Power's main headquarters is located at Irving, Texas 75062 United States. The company has employees across 2 continents, including North AmericaAsia.

What is First Choice Power's phone number?

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You can contact First Choice Power's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is First Choice Power's official website and social media links?

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First Choice Power's official website is firstchoicepower.com and has social profiles on LinkedIn.

How much revenue does First Choice Power generate?

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As of April 2026, First Choice Power's annual revenue is estimated to be $12M.

What is First Choice Power's SIC code NAICS code?

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First Choice Power's SIC code is 4911 - Electric Services NAICS code is 22 - Utilities.

How many employees does First Choice Power have currently?

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As of April 2026, First Choice Power has approximately 61 employees across 2 continents, including North AmericaAsia. Key team members include President: D. S.President: J. S.Owner: B. D.. Explore First Choice Power's employee directory with LeadIQ.

What industry does First Choice Power belong to?

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First Choice Power operates in the Utilities industry.

What technology does First Choice Power use?

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First Choice Power's tech stack includes Visual Website OptimizerGoogle Call Conversion TrackingAmazon Web ServicesCloudflareWordPressMySQLRequireJSAmazon ALB.

What is First Choice Power's email format?

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First Choice Power's email format typically follows the pattern of First.Last@firstchoicepower.com. Find more First Choice Power email formats with LeadIQ.

When was First Choice Power founded?

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First Choice Power was founded in 2001.

First Choice Power

UtilitiesTexas, United States51-200 Employees

With First Choice Power, customers can feel secure in knowing that they are working with a company that has provided residential and commercial energy solutions to Texans since 2001 and has ties to a 70-year heritage of working with Texas consumers and communities. 

Making customers our priority is the overarching goal in everything we do.  Whether it’s through providing grants, funding community initiatives or providing competitive pricing – we’re always looking for ways to satisfy the consumer and put them first.

We’re one of the largest retail electric providers in the state, led by a team of locally based employees with years of experience in Texas’ deregulated electricity market. 

We support the communities we serve, granting more than 150 grants and $500,000 to local schools and nonprofits since 2006.   Our commitment to sustainability goes beyond providing cost-effective renewable energy options for consumers, it includes our customer bill reformat that saves 100 trees per year and more.

You can learn more about First Choice Power’s services, commitment to the Texas communities we serve, our renewable energy initiatives and our team by connecting with us on our blog, following us on Twitter or joining us on Facebook.  

Twitter: Twitter.com/firstchoicepwr 
Blog: www.FirstChoicePower.com/blog

Section iconCompany Overview

Headquarters
Irving, Texas 75062 United States
Phone number
SIC Code
4911 - Electric Services
NAICS Code
22 - Utilities
Founded
2001
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    First Choice Power's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    First Choice Power's revenue is estimated to be in the range of $50M$100M

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