Insights

Community Grants Strong local community engagement and grant funding history (over 150 grants and $500k since 2006) presents opportunities to upsell CSR-aligned energy solutions, community program sponsorships, and targeted grant-funded energy efficiency projects for schools and nonprofits.

Texas Market Deep roots in Texas deregulated market with experienced local team and substantial residential/commercial energy solutions experience; leverage regional knowledge for tailored energy plans, demand response, and competitive pricing campaigns to Texas-based businesses.

Sustainability Focus Commitment to renewable energy options and a customer bill reform initiative that saves trees signals receptiveness to sustainability programs; potential fit for energy efficiency retrofits, solar partnerships, and green product bundles.

Acquisition Backdrop Historical acquisition by Direct Energy indicates integration into a larger retailer network; opportunities to cross-sell through partner channels, bundled services, and access to broader energy management solutions for existing customers.

Digital Enablement Modern tech stack and online presence (AWS, WordPress, analytics tools) enable scalable digital outreach; target with targeted digital campaigns, account-based outreach for mid-market clients, and data-driven renewables or pricing offers.

Similar companies to First Choice Power

First Choice Power Tech Stack

First Choice Power uses 8 technology products and services including Microsoft Advertising, Twitter Ads, Visual Website Optimizer, and more. Explore First Choice Power's tech stack below.

Microsoft Advertising
Advertising
Twitter Ads
Advertising
Visual Website Optimizer
Analytics
Amazon Web Services
Cloud Hosting
WordPress
Content Management System
Microsoft 365
Email
SendGrid
Email Delivery
New Relic
Real User Monitoring

Media & News

Direct Energy, LP. acquired Firstchoicepower on Jan 1st '11.
In 2011, First Choice Power was acquired by Direct Energy which comes as one of the key players in power distribution in North America.
Sep 11, 2019 | greencoast.org

First Choice Power's Email Address Formats

First Choice Power uses at least 1 format(s):

First Choice Power Email Formats	Example	Percentage
First.Last@firstchoicepower.com	John.Doe@firstchoicepower.com	81%
FLast@firstchoicepower.com	JDoe@firstchoicepower.com	11%
F-Last@firstchoicepower.com	J-Doe@firstchoicepower.com	4%
FirstLast@firstchoicepower.com	JohnDoe@firstchoicepower.com	4%

Frequently Asked Questions

What is First Choice Power's phone number?

You can contact First Choice Power's main corporate office by phone at

+1-866-469-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is First Choice Power's official website and social media links?

First Choice Power's official website is firstchoicepower.com and has social profiles on LinkedIn.

How much revenue does First Choice Power generate?

As of August 2026, First Choice Power's annual revenue is estimated to be $50M - $100M.

What is First Choice Power's NAICS code?

First Choice Power's NAICS code is 22 - Utilities.

How many employees does First Choice Power have currently?

As of August 2026, First Choice Power has approximately 62 employees across 2 continents, including North AmericaAsia. Key team members include President: D. S.President: J. S.Owner: B. D.. Explore First Choice Power's employee directory with LeadIQ.

What industry does First Choice Power belong to?

First Choice Power operates in the Utilities industry.

What technology does First Choice Power use?

First Choice Power's tech stack includes Microsoft AdvertisingTwitter AdsVisual Website OptimizerAmazon Web ServicesWordPressMicrosoft 365SendGridNew Relic.

What is First Choice Power's email format?

First Choice Power's email format typically follows the pattern of First.Last@firstchoicepower.com. Find more First Choice Power email formats with LeadIQ.

When was First Choice Power founded?

First Choice Power was founded in 2001.

First Choice Power

Q: How many employees does First Choice Power have currently?

First Choice Power has approximately 62 employees.

Q: What technology does First Choice Power use?

First Choice Power's tech stack includes WordPress, Bazaarvoice Reviews, Font Awesome, Microsoft 365, Amazon ALB.

Q: What is First Choice Power's NAICS code?

First Choice Power's NAICS code is 22 (Utilities).

UtilitiesTexas, United States51-200 Employees

First Choice Power is a mid-sized retail electric provider serving residential and commercial customers in Texas. Headquartered in Irving, it operates with a locally based workforce in the state's deregulated electricity market. The company has delivered energy solutions since 2001 and maintains long-standing ties to Texas communities through its energy programs and renewable options.

Since 2006, it has granted more than 150 grants to local schools and nonprofits, totaling about $500,000. In 2011, Direct Energy acquired First Choice Power, placing it within a broader North American energy provider group.