Growing Utility Provider Tara Energy has shown rapid growth and success since its inception in 2002, becoming a leading provider of electricity to residential and commercial customers in Texas. This growth trajectory indicates potential sales opportunities as the company expands its customer base and market presence.

Affiliation with Just Energy Group Inc. As a subsidiary of Just Energy Group Inc., a publicly traded company with 1.8 million active customers across North America, Tara Energy benefits from a strong corporate backing. Leveraging the affiliation with a well-established energy company can open doors to cross-selling opportunities and access to a wider customer network.

Competitive Pricing Strategy Tara Energy differentiates itself by delivering competitive prices to customers while prioritizing integrity and customer service. This pricing strategy can be leveraged by sales teams to attract price-sensitive customers, especially in deregulated states where cost-effective energy solutions are in high demand.

Tech-Savvy Approach Utilizing a tech stack that includes Google Analytics Enhanced eCommerce, Facebook Chat Plugin, and Yoast SEO among others, Tara Energy demonstrates a tech-savvy approach to customer engagement. Sales representatives can capitalize on the company's digital tools to enhance the customer experience and drive sales through targeted online campaigns.

Market Expansion Opportunities With hundreds of thousands of customers already served, Tara Energy has the potential for further expansion into new deregulated states and markets. Sales development representatives can identify untapped market segments and work towards establishing the company's presence in these areas to drive revenue growth.