Digital modernization First City Credit Union is actively investing in upgrading its digital presence, with notable recent engagements to enhance an outdated website and improve member experience through ZAG Interactive.

Delinquency automation The credit union partnered with Eltropy to automate payment reminders within its collections workflow, signaling a potential open to deeper fintech integrations and automation across member lifecycle processes.

Security and risk A data security incident is under investigation by notable law firms, suggesting a heightened emphasis on cyber resilience, threat monitoring, and enhanced data protection offerings.

Inheritance services Plans to launch an online inheritance portal with Ribbon indicate a push into complex, high-value member services that could be augmented with wealth, estate, and concierge-style features.

Growth potential With 51-200 employees and revenue in the mid-range, First City Credit Union sits among mid-sized regional peers; there is opportunity to scale technology, member services, and data analytics collaborations to sustain growth.