Insights

Digital Leadership First Direct has a proven track record of technological innovation, launching pioneering services such as internet banking, text messaging banking, and being the first UK bank on Twitter. This indicates a strong customer preference for seamless digital experiences, presenting opportunities to offer advanced fintech integrations or personalized digital banking solutions.

Customer Engagement With over 1.7 million customers and a 24/7 human contact model, the company values exceptional customer service. Sales efforts could focus on enhancing contact center solutions, AI-driven customer engagement tools, or loyalty management platforms to deepen customer relationships.

Recent Promotions First Direct frequently launches attractive cash incentives and prize draws to acquire new customers, showcasing a profitable approach to customer acquisition through innovative marketing campaigns. There is potential to recommend marketing automation platforms or customer acquisition analytics services.

Focus on Inclusivity Partnering with charities like Surviving Economic Abuse and Shelter demonstrates the company's commitment to social responsibility and supporting vulnerable groups. This opens avenues for solutions in social impact banking, ethical investment platforms, or data analytics to measure and enhance social impact.

Growth Opportunities The bank's expansion into mortgage products, including 10-year fixed rates, indicates an interest in broadening financial services. Opportunities exist for offering innovative mortgage tech, digital onboarding platforms, or financial planning tools tailored for long-term wealth building.

first direct Tech Stack

first direct uses 8 technology products and services including Microsoft Advertising, Google Ads, AppDynamics, and more. Explore first direct's tech stack below.

  • Microsoft Advertising
    Advertising
  • Google Ads
    Advertising
  • AppDynamics
    Analytics
  • Amazon S3
    Content Delivery Network
  • SendGrid
    Email Delivery
  • Video.js
    Javascript Libraries
  • LivePerson
    Live Chat
  • UPS
    Logistics

Media & News

first direct's Email Address Formats

first direct uses at least 1 format(s):
first direct Email FormatsExamplePercentage
First.Last@firstdirect.comJohn.Doe@firstdirect.com
82%
FirstLast@firstdirect.comJohnDoe@firstdirect.com
16%
FirLast@firstdirect.comJohDoe@firstdirect.com
1%
First.Middle@firstdirect.comJohn.Michael@firstdirect.com
1%

Frequently Asked Questions

Where is first direct's headquarters located?

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first direct's main headquarters is located at 40 Wakefield Road, Leeds, LS98 1FD, GB. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is first direct's phone number?

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You can contact first direct's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is first direct's official website and social media links?

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first direct's official website is firstdirect.com and has social profiles on LinkedIn.

What is first direct's NAICS code?

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first direct's NAICS code is 52211 - Commercial Banking.

How many employees does first direct have currently?

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As of October 2025, first direct has approximately 1K employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: C. P.Cio: L. B.Chief Information Officer: D. S.. Explore first direct's employee directory with LeadIQ.

What industry does first direct belong to?

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first direct operates in the Banking industry.

What technology does first direct use?

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first direct's tech stack includes Microsoft AdvertisingGoogle AdsAppDynamicsAmazon S3SendGridVideo.jsLivePersonUPS.

What is first direct's email format?

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first direct's email format typically follows the pattern of First.Last@firstdirect.com. Find more first direct email formats with LeadIQ.

When was first direct founded?

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first direct was founded in 1989.

first direct

BankingUnited Kingdom1001-5000 Employees

first direct provides mobile banking, online and telephone services to over 1.7 million customers and offers a full range of personal banking products 

We're the people-powered bank. The bank that does things differently. The bank that never closes. The bank with real people answering the phone 24 hours a day, 7 days a week. We're the bank that changed what being a bank means – we're not over there, on the high street, we're right here, on your mobile or laptop. We're first direct. We love what we do. We love coming to work every day – even Christmas Days and New Year's Days. Even Mondays.

We're always – always – here for you
When the clock struck midnight on 1 October 1989, we received our first ever call. Our lines have been open ever since, making us the first UK bank to offer an always-open service to our customers. And the people you'll talk to are famously brilliant at what they do. You'll never talk to a robot - no 'press 1 for...' nonsense here, thank you very much. We're also available online and on your mobile and tablet, so it doesn't matter where you are or what you're doing: we're here for you.

We’re the pioneers of easy banking
While we're famous for our phone service, there's much more to first direct than that. We launched our PC Banking service in 1997, we were Text Message Banking in 1999, and Internet Banking in 2000. We were the first UK bank with a Twitter account. See that curve? We try to stay ahead of it because we know that our love for banking is quite unusual – our customers want easy, seamless, intuitive control over their money, wherever, whenever. So that's what you get.

How can we help?
Current account, savings, cards, mortgages, loans, insurance... We offer the things that most banks offer. We just try to offer them a different way. We're constantly reviewing our products and looking for ways to fully and flexibly support our customer's lives. We won't settle until things are perfect.

Section iconCompany Overview

Headquarters
40 Wakefield Road, Leeds, LS98 1FD, GB
Phone number
NAICS Code
52211 - Commercial Banking
Founded
1989
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    first direct's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    first direct's revenue is estimated to be in the range of $250M$500M

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