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Insights

New Customer Cash Incentives First Direct consistently offers cash incentives to new customers, such as the recent £175 free cash scheme and switching offers. Leveraging these attractive promotions could be a key sales opportunity to attract customers looking for better banking deals.

Product Diversification With a wide array of banking products including current accounts, savings, cards, mortgages, loans, and insurance, there are ample opportunities to cross-sell and upsell to existing customers. Identifying customer needs and offering tailored solutions could drive increased sales.

Tech-focused Services First Direct uses a tech stack that includes Optimizely, Google Ads, and Amazon Web Services. Highlighting the tech-savvy approach of the bank can be a compelling sales pitch to customers who value seamless digital banking experiences and cutting-edge technology.

Award-winning Online Banking Having been recognized as the Online Banking Provider of the Year at the 2022 Moneyfacts Consumer Awards, First Direct's reputation for excellence in online banking presents a strong selling point. Emphasizing this accolade could attract customers seeking top-tier digital banking services.

Partnerships for Community Initiatives First Direct's partnership with housing and homelessness charity Shelter to launch the Home from Home renter support initiative demonstrates a commitment to community welfare. Collaborating with such initiatives can enhance the company's brand image and create sales opportunities by appealing to socially conscious customers.

Similar companies to first direct

first direct Tech Stack

first direct uses 8 technology products and services including Optimizely, Google Ads, Microsoft Advertising, and more. Explore first direct's tech stack below.

  • Optimizely
    A/B Testing
  • Google Ads
    Advertising
  • Microsoft Advertising
    Advertising
  • Amazon CloudFront
    Content Delivery Network
  • Amazon S3
    Content Delivery Network
  • Lightbox
    Javascript Libraries
  • LivePerson
    Live Chat
  • Amazon Web Services
    Platform As A Service

Media & News

first direct's Email Address Formats

first direct uses at least 1 format(s):
first direct Email FormatsExamplePercentage
First.Last@firstdirect.comJohn.Doe@firstdirect.com
82%
FirstLast@firstdirect.comJohnDoe@firstdirect.com
16%
FirLast@firstdirect.comJohDoe@firstdirect.com
1%
First.Middle@firstdirect.comJohn.Michael@firstdirect.com
1%

Frequently Asked Questions

Where is first direct's headquarters located?

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first direct's main headquarters is located at 40 Wakefield Road Leeds, LS98 1FD GB. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is first direct's phone number?

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You can contact first direct's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is first direct's official website and social media links?

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first direct's official website is firstdirect.com and has social profiles on LinkedIn.

How much revenue does first direct generate?

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As of October 2024, first direct's annual revenue reached $750M.

What is first direct's NAICS code?

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first direct's NAICS code is 52211 - Commercial Banking.

How many employees does first direct have currently?

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As of October 2024, first direct has approximately 1K employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Control Officer: I. G.Chief Software Engineer: S. A.Head Of Strategy And Commercialisation: V. V.. Explore first direct's employee directory with LeadIQ.

What industry does first direct belong to?

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first direct operates in the Banking industry.

What technology does first direct use?

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first direct's tech stack includes OptimizelyGoogle AdsMicrosoft AdvertisingAmazon CloudFrontAmazon S3LightboxLivePersonAmazon Web Services.

What is first direct's email format?

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first direct's email format typically follows the pattern of . Find more first direct email formats with LeadIQ.

When was first direct founded?

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first direct was founded in 1989.
first direct

first direct

BankingLeeds, United Kingdom1001-5000 Employees

first direct provides mobile banking, online and telephone services to over 1.7 million customers and offers a full range of personal banking products 

We're the people-powered bank. The bank that does things differently. The bank that never closes. The bank with real people answering the phone 24 hours a day, 7 days a week. We're the bank that changed what being a bank means – we're not over there, on the high street, we're right here, on your mobile or laptop. We're first direct. We love what we do. We love coming to work every day – even Christmas Days and New Year's Days. Even Mondays.

We're always – always – here for you
When the clock struck midnight on 1 October 1989, we received our first ever call. Our lines have been open ever since, making us the first UK bank to offer an always-open service to our customers. And the people you'll talk to are famously brilliant at what they do. You'll never talk to a robot - no 'press 1 for...'​ nonsense here, thank you very much. We're also available online and on your mobile and tablet, so it doesn't matter where you are or what you're doing: we're here for you.

We’re the pioneers of easy banking
While we're famous for our phone service, there's much more to first direct than that. We launched our PC Banking service in 1997, we were Text Message Banking in 1999, and Internet Banking in 2000. We were the first UK bank with a Twitter account. See that curve? We try to stay ahead of it because we know that our love for banking is quite unusual – our customers want easy, seamless, intuitive control over their money, wherever, whenever. So that's what you get.

How can we help?
Current account, savings, cards, mortgages, loans, insurance... We offer the things that most banks offer. We just try to offer them a different way. We're constantly reviewing our products and looking for ways to fully and flexibly support our customer's lives. We won't settle until things are perfect. 

Section iconCompany Overview

Headquarters
40 Wakefield Road Leeds, LS98 1FD GB
Phone number
NAICS Code
52211 - Commercial Banking
Founded
1989
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    first direct's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    first direct's revenue is in the range of $100M$1B

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