Green Financing Emphasis Santander is committed to green financing, aiming to raise €220 billion between 2019 and 2030. This focus on sustainability presents an opportunity for selling financial products aligned with environmental responsibility.

Expanding Service Offerings Recent partnerships with companies like INEOS Automotive indicate Santander's expansion into providing automobile financial services. This presents a sales opportunity to offer customized financial solutions to support new product launches and business growth.

Tech-Driven Banking Santander's tech stack includes advanced technologies like LXC and CloudHealth. Leveraging these tech tools can be a selling point for providing innovative digital banking solutions to tech-savvy customers.

Global Corporate Reach With a vast customer base of 166 million and a presence in multiple countries, Santander's global reach offers a sales opportunity to tailor financial products for diverse markets, catering to different customer needs and preferences.

Community Engagement Santander's purpose is to help people and businesses prosper in a simple, personal, and fair way. Leveraging this community-centric approach can be beneficial for sales by building trust and loyalty among customers looking for transparent and responsible banking services.