Community Engagement First Horizon Bank actively sponsors and participates in community events such as the Nashville Half Marathon and the Ritz-Carlton Live Fest, demonstrating strong local community ties and branding opportunities for targeted marketing and partnership initiatives.
Financial Growth Strategy Recent investments in assets like the Schwab Intermediate-Term U.S. Treasury ETF indicate a focus on expanding their portfolio and asset management offerings, presenting potential sales opportunities in investment services and financial advisory solutions.
Recognition and Credibility Being recognized as one of the 100 Best Adoption-Friendly Workplaces for 17 consecutive years enhances First Horizon’s employer brand, opening avenues for employee benefits solutions, HR technology, and corporate wellness programs.
Technology Adoption Utilization of multiple advanced technologies such as Domo, UiPath, and Django suggests an openness to innovative solutions, providing opportunities to introduce new fintech, automation, and data analytics tools to optimize operations.
Market Positioning With revenue between one and ten billion dollars and a substantial employee base, First Horizon is positioned as a significant regional bank with potential needs for enterprise solutions, cybersecurity, and enterprise software to support its growth and customer service initiatives.