Insights

Innovative AI Solutions First Insight's cutting-edge AI technologies, including their proprietary Value Score and recent launch of Ellis, a conversational retail AI copilot, offer retailers advanced tools to analyze consumer preferences and predict growth opportunities, making them an ideal partner for brands seeking to enhance their decision-making capabilities.

Proven Industry Expertise With over 18 years of experience and a strong client portfolio including Under Armour, Kohl’s, Woolworths, and Family Dollar, First Insight demonstrates a deep understanding of retail challenges and delivers actionable Voice of the Customer insights that can directly impact sales and profitability.

Recent Product Launches The recent beta release of Ellis and the launch of InsightIQ Sentiment showcase First Insight’s commitment to innovation, providing new opportunities for retail brands to harness generative AI for consumer feedback analysis and growth prediction, which can translate into sales growth.

Market Presence & Recognition Participation in major industry events like NRF and Vision Expo West, along with endorsements from analysts such as Gartner and Forrester, position First Insight as a trusted leader in retail AI solutions, making it a compelling partner for companies aiming to adopt advanced retail technologies.

Financial & Growth Potential With revenues between $25 million and $50 million and recent funding of $14 million, First Insight is positioned for expansion and offers sales prospects with opportunities to grow alongside a company that is continuously innovating and expanding its product offerings in the retail AI space.

Similar companies to First Insight, Inc.

First Insight, Inc. Tech Stack

First Insight, Inc. uses 8 technology products and services including Unpkg, jsDelivr, Lightbox, and more. Explore First Insight, Inc.'s tech stack below.

  • Unpkg
    Content Delivery Network
  • jsDelivr
    Content Delivery Network
  • Lightbox
    Javascript Libraries
  • Java
    Programming Languages
  • Bootstrap
    UI Frameworks
  • Adobe Creative Suite
    Visualisation Software
  • HTTP/3
    Web & Portal Technology
  • Facebook
    Widgets

Media & News

First Insight, Inc.'s Email Address Formats

First Insight, Inc. uses at least 1 format(s):
First Insight, Inc. Email FormatsExamplePercentage
First.Last@firstinsight.comJohn.Doe@firstinsight.com
94%
FirstLast@firstinsight.comJohnDoe@firstinsight.com
3%
Fir.Last@firstinsight.comJoh.Doe@firstinsight.com
2%
First.Middle@firstinsight.comJohn.Michael@firstinsight.com
1%

Frequently Asked Questions

Where is First Insight, Inc.'s headquarters located?

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First Insight, Inc.'s main headquarters is located at 8000 Brooktree Road, Suite 100. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is First Insight, Inc.'s phone number?

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You can contact First Insight, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is First Insight, Inc.'s official website and social media links?

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First Insight, Inc.'s official website is firstinsight.com and has social profiles on LinkedInCrunchbase.

What is First Insight, Inc.'s NAICS code?

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First Insight, Inc.'s NAICS code is 5112 - Software Publishers.

How many employees does First Insight, Inc. have currently?

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As of December 2025, First Insight, Inc. has approximately 81 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Ceo: G. P.Chief Operating Officer: J. H.Chief Technology Officer: M. A.. Explore First Insight, Inc.'s employee directory with LeadIQ.

What industry does First Insight, Inc. belong to?

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First Insight, Inc. operates in the Software Development industry.

What technology does First Insight, Inc. use?

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First Insight, Inc.'s tech stack includes UnpkgjsDelivrLightboxJavaBootstrapAdobe Creative SuiteHTTP/3Facebook.

What is First Insight, Inc.'s email format?

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First Insight, Inc.'s email format typically follows the pattern of First.Last@firstinsight.com. Find more First Insight, Inc. email formats with LeadIQ.

How much funding has First Insight, Inc. raised to date?

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As of December 2025, First Insight, Inc. has raised $14M in funding. The last funding round occurred on Mar 05, 2015 for $14M.

When was First Insight, Inc. founded?

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First Insight, Inc. was founded in 2007.

First Insight, Inc.

Software DevelopmentPennsylvania, United States51-200 Employees

Founded in 2007, First Insight transformed retail decision-making by combining AI, predictive analytics, and human insight. As a leader in human-AI collaboration for over 18 years, First Insight has empowered brands—including Under Armour, Woolworths, Family Dollar, Kohl’s, and Francesca’s—with actionable Voice of the Customer (VoC) insights to anticipate shopper preferences, launch winning products, and optimize strategies.

Today, First Insight leads the industry in AI, agentic AI agents, and generative AI applications for retail with its proprietary Value Score™, which directly impacts financial outcomes like increased sales, higher margins, and reduced markdowns. By blending human creativity with AI-driven analytics, First Insight helps companies eliminate guesswork, enhance customer satisfaction, boost profitability, and stay competitive. Committed to driving sustainable growth, First Insight is transforming how retailers engage with and understand their customers. 

Fun Fact: 98% of our customers would recommend First Insight

We asked them why, and here is what they shared:

-Industry-Leading Technology
-Actionable Data
-Proven ROI
-Speed & Scale
-A Better Signal
-Start at Any Level & Expand
-Global & Mobile Reach

We take pride in highlighting our consistent endorsements from renowned industry analysts, including Forrester, IDC, and Gartner.

Section iconCompany Overview

Headquarters
8000 Brooktree Road, Suite 100
Phone number
NAICS Code
5112 - Software Publishers
Founded
2007
Employees
51-200

Section iconFunding & Financials

  • $14M

    First Insight, Inc. has raised a total of $14M of funding over 5 rounds. Their latest funding round was raised on Mar 05, 2015 in the amount of $14M.

  • $25M$50M

    First Insight, Inc.'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $14M

    First Insight, Inc. has raised a total of $14M of funding over 5 rounds. Their latest funding round was raised on Mar 05, 2015 in the amount of $14M.

  • $25M$50M

    First Insight, Inc.'s revenue is estimated to be in the range of $25M$50M

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