Growing Market Presence First Insights serves a diverse range of industries including automotive, healthcare, finance, and retail, indicating opportunities to expand into related sectors seeking qualitative and usability research services.

SMB Focus With a small team of 2-10 employees and revenue between 1M to 10M, the company is positioned as an agile market research boutique, ideal for targeted solutions and scalable partnership models.

Tech-Driven Approach Utilizing multiple advertising platforms like Microsoft, LinkedIn, and Bing suggests an emphasis on digital outreach, which can be expanded to generate more leads from technology-savvy clients.

Potential for Funding Growth Despite unspecified funding, the company’s revenue range and client diversity imply room for growth and potential investment in expanding service offerings or geographic reach.

Competitive Positioning Compared to similar boutique and mid-sized research firms, First Insights can leverage its flexible engagement model and personalized service to attract mid-market clients in need of specialized market research solutions.