Niche Market Expertise First Insights specializes in both remote and in-person usability testing across diverse industries such as automotive, healthcare, and retail, demonstrating its ability to serve clients with tailored market research solutions that can be expanded to similar sectors seeking innovative consumer insights.

Global Reach With completed research projects in over 40 cities across the US and Europe, the company offers extensive geographic coverage, presenting opportunities to attract multinational corporations and brands aiming for wide-reaching user experience and ethnographic studies.

Flexible Engagements Offering long-term fractional research department services positions First Insights as a reliable partner for clients looking to augment their in-house capabilities, opening avenues for subscription-based or retainer-based revenue models.

Growth Potential Operating with a modest revenue range up to $10 million and a small team, the company has room for expansion into larger enterprise client segments and increased service offerings in the competitive market research space.

Tech-Driven Approach Utilizing a mix of digital advertising tools like Microsoft Advertising and LinkedIn Ads, combined with analytics platforms, positions the company to enhance marketing efforts, generate high-quality leads, and target decision-makers in target industries effectively.