Insights

Strong Industry Presence First Insights operates within a diverse range of industries including automotive, healthcare, and online retailing, demonstrating its versatility and potential to scale cross-sector research services for clients looking to expand their market reach.

Niche Market Focus With a specialization in usability testing, ethnographic studies, and innovation workshops, the company offers tailored qualitative research solutions, making it attractive to organizations seeking detailed user insights and product development support.

Geographic Reach Having completed projects in over 40 cities across the US and Europe, First Insights has a broad geographic footprint that can appeal to clients aiming for international or multi-regional market entry and research execution.

Small but Growing As a small team of 2-10 employees with a revenue range of 1M to 10M, the company presents opportunities for customized, flexible service offerings, appealing to startups and mid-sized firms seeking scalable research partnerships.

Tech-Enabled Approach Utilizing advanced digital tools such as AppNexus, Cloudflare, and Facebook's tech stack, First Insights can leverage its technological capabilities to offer innovative, efficient, and data-driven market research solutions to clients.

First Insights Tech Stack

First Insights uses 8 technology products and services including DoubleClick Floodlight, AppNexus, Bing Ads, and more. Explore First Insights's tech stack below.

  • DoubleClick Floodlight
    Advertising
  • AppNexus
    Advertising
  • Bing Ads
    Advertising Networks
  • Cloudflare CDN
    Content Delivery Network
  • Cloudflare DNS
    Domain Name Services
  • Font Awesome
    Font Scripts
  • Priority Hints
    Performance
  • Facebook
    Widgets

Media & News

First Insights's Email Address Formats

First Insights uses at least 1 format(s):
First Insights Email FormatsExamplePercentage
First@firstinsights.comJohn@firstinsights.com
50%
First.Last@firstinsights.comJohn.Doe@firstinsights.com
33%
FirstLast@firstinsights.comJohnDoe@firstinsights.com
17%

Frequently Asked Questions

Where is First Insights's headquarters located?

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First Insights's main headquarters is located at 41 Madison Avenue 31st Floor New York, New York 10010 United States. The company has employees across 2 continents, including North AmericaAsia.

What is First Insights's phone number?

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You can contact First Insights's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is First Insights's official website and social media links?

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First Insights's official website is firstinsights.com and has social profiles on LinkedIn.

What is First Insights's NAICS code?

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First Insights's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does First Insights have currently?

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As of May 2026, First Insights has approximately 4 employees across 2 continents, including North AmericaAsia. Key team members include Founder & Principal User Experience Researcher: L. T.Senior User Experience Research Consultant: J. R.Senior Research Associate: S. L.. Explore First Insights's employee directory with LeadIQ.

What industry does First Insights belong to?

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First Insights operates in the Market Research industry.

What technology does First Insights use?

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First Insights's tech stack includes DoubleClick FloodlightAppNexusBing AdsCloudflare CDNCloudflare DNSFont AwesomePriority HintsFacebook.

What is First Insights's email format?

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First Insights's email format typically follows the pattern of First@firstinsights.com. Find more First Insights email formats with LeadIQ.

When was First Insights founded?

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First Insights was founded in 2004.

First Insights

Market ResearchNew York, United States2-10 Employees

First Insights specializes in remote and in-person usability testing, qualitative research, focus groups, UX research, ethnographic studies, competitive reviews, and innovation workshops.  
Our team has been fortunate to service industry leaders and startups in the automotive, travel, medical device, banking, healthcare, insurance, pharmaceutical, packaged goods, and online retailing industries.  With team members in New York City, Chicago & South Florida, we make things easy for clients by managing all the details during an engagement and have completed in person market research projects in over 40 cities in the US & Europe.
Our team is also available to step in for long term engagements as your fractional market research department.

Section iconCompany Overview

Headquarters
41 Madison Avenue 31st Floor New York, New York 10010 United States
Phone number
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2004
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    First Insights's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    First Insights's revenue is estimated to be in the range of $1M$10M

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