Insights

PremiumPrivate Events Strong private event service offering with a fleet of seven vessels and capacity up to 250 guests, indicating a potential upsell to corporate events, private parties, weddings, and milestone celebrations.

StrategicLocation Operations along Chicago Riverwalk with high-profile venues and CAC-certified architecture tours, presenting cross-sell opportunities with corporate partnerships, venue referrals, and tourism-focused packages.

BrandAuthority Top TripAdvisor ranking for the CAC River Cruise and exclusive docent-led experiences position First Lady as a premium, differentiated experience suitable for upsell to travel agents, wedding planners, and corporate meeting organizers.

DigitalEngagement Tech stack includes marketing and analytics tools (Crazy Egg, LinkedIn Insight, OpenAI, Canva, Google Workspace, AWS) enabling targeted campaigns, retargeting, and personalized outreach to potential B2B clients and event planners.

GrowthIndicator Revenue in the $50M–$100M range and recent service expansion announcements create momentum for partnerships with venues, caterers, and hospitality vendors, suggesting cross-promotional and bundled offering opportunities.

Similar companies to First Lady

First Lady Tech Stack

First Lady uses 8 technology products and services including UserWay, Crazy Egg, Linkedin Insight Tag, and more. Explore First Lady's tech stack below.

First Lady's Email Address Formats

First Lady uses at least 4 email formats:
First Lady Email FormatsExamplePercentage
FLast@cruisechicago.comJDoe@cruisechicago.com
80%
First@cruisechicago.comJohn@cruisechicago.com
14%
Last@cruisechicago.comDoe@cruisechicago.com
5%
FirstLast@cruisechicago.comJohnDoe@cruisechicago.com
1%

Frequently Asked Questions

What is First Lady's phone number?

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You can contact First Lady's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is First Lady's official website and social media links?

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First Lady's official website is firstlady.com and has social profiles on LinkedIn.

How much revenue does First Lady generate?

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As of August 2026, First Lady's annual revenue is estimated to be $50M - $100M.

What is First Lady's NAICS code?

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First Lady's NAICS code is 7211 - Traveler Accommodation.

How many employees does First Lady have currently?

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As of August 2026, First Lady has approximately 126 employees across 5 continents, including North America, Africa and Europe. Key team members include President: M. R., Owner: C. L. and Director: A. M. Explore First Lady's employee directory with LeadIQ.

What industry does First Lady belong to?

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First Lady operates in the Hospitality industry.

What technology does First Lady use?

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First Lady's tech stack includes UserWay, Crazy Egg, Linkedin Insight Tag, Canva, Amazon Web Services, Google Workspace, OpenAI and Vimeo.

What is First Lady's email format?

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First Lady's email format typically follows the pattern of FLast@cruisechicago.com. Find more First Lady email formats with LeadIQ.

When was First Lady founded?

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First Lady was founded in 1990.
First Lady logo

First Lady

HospitalityIllinois, United States51-200 Employees

First Lady is a Chicago-based hospitality firm that focuses on private party dining and curated experiences on the city’s waterways. It operates a fleet of seven vintage-inspired vessels for events, capable of hosting small gatherings or up to 250 guests, with options for weddings, meetings, and other special occasions. Onboard offerings include catering that can be upscale or casual, a full-service bar, a modern audio system, and entertainment choices, all while delivering views of Chicago’s architecture and skyline. The itineraries cover both private events and public cruises, with seasonal operations from March through November departing from Michigan Avenue and Wacker Drive on the Riverwalk. 

The Chicago Architecture Center River Cruise aboard First Lady is highlighted as a top Chicago tour by TripAdvisor reviews and is notable for being the only architecture cruise with CAC-certified docents. In addition to architecture-focused outings, the company provides family-friendly sightseeing cruises along the river and lakefront to appeal to a broad audience. Based in Chicago, the company maintains a mid-sized workforce and expanded its service slate in late 2023 with the launch of a private event offering.

Section iconCompany Overview

Phone number
NAICS Code
7211 - Traveler Accommodation
Founded
1990
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    First Lady's revenue is estimated to be in the range of $50M - $100M

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