Expansion momentum The credit union has recently opened a new location in Cumberland in May 2026 and promoted a key executive to EVP & COO, signaling growth, leadership strengthening, and increased operational capacity to serve more members and potential business clients.

Leadership visibility Recent executive appointment of Kelly A. Brown to Executive Vice President and Chief Operating Officer suggests a focus on scaling operations, process efficiency, and strategic initiatives that could pair with technology integration, fraud prevention, and member experience enhancements.

Regional growth Membership eligibility spans multiple counties in Maryland, Pennsylvania, and West Virginia, including Verizon employee coverage, presenting cross-border cross-selling opportunities for financial products, commercial services, and wealth management partnerships.

Technology footprint Tech stack includes cloud services (AWS), analytics/behavior tools (Hotjar, Google Tag Manager), and security/ASP.NET ecosystem, indicating readiness for digital banking enhancements, data-driven marketing, and secure, scalable member experiences.

Revenue potential Reported revenue range of 50–100 million with a mid-sized employee base positions First Peoples as a meaningful target for B2B services such as core banking modernization, security consulting, payment processing, and small business lending solutions.