Modern Tech Adoption First Security Bank & Trust employs a range of modern technologies including Google Ads, The Trade Desk, PHP, and PWA, indicating a forward-looking approach to digital marketing and online platform development. This suggests opportunities for offering advanced digital solutions, marketing analytics, or cybersecurity services tailored to banking institutions.

Leadership & Growth Recent executive promotions and new hires, such as promoting Brad Miller to CEO and hiring a new Trust Officer, demonstrate ongoing leadership development and growth strategy. This indicates potential for leadership training, executive coaching, or enterprise software solutions that support organizational expansion.

Community Engagement Multiple promotions within departments and community recognition, such as awards to staff and community-focused events, highlight a strong local community presence. There is potential to offer community engagement platforms, event sponsorship opportunities, or CSR solutions that enhance local relationships and brand loyalty.

Financial Profile With revenue estimated between $25M and $50M and a workforce of 51-200 employees, First Security Bank & Trust is a mid-sized regional bank. This positioning opens opportunities for tailored financial technology solutions, regulatory compliance services, and operational efficiency tools designed for medium-sized banking institutions.

Market Positioning As a community bank offering personalized service alongside advanced technology, First Security Bank & Trust targets a niche that values both human-centric banking and digital innovation. Sales prospects include data management systems, customer experience platforms, and scalable fintech solutions that reinforce their dual focus on service quality and technological advancement.