Insights

Bundle Opportunity First Utility operates as a multi-utility provider under Shell Energy Retail, serving roughly 825,000 homes with energy and broadband. This creates a sizable pool for bundled offers and cross-promotions across energy, telecoms, and home services using Shell's brand and distribution channels.

Smart Meter Potential The company emphasizes energy usage insight and has transitioned from meter asset provision to full smart meter installation and operation within the Shell ecosystem. This points to opportunities to sell energy-management solutions, IoT devices, and demand-side management programs that help customers cut waste and reduce costs.

Data-Driven Marketing The tech stack includes major ad tech and analytics tools (Criteo, Google Conversion Tracking, Facebook Pixel) plus monitoring and development technologies (New Relic, Yii). This indicates they invest in digital acquisition and customer analytics, creating opportunities to provide advanced marketing optimization, data integration, and tailored customer experiences to drive growth in energy and broadband.

Shell Partnership Since acquisition by Shell Energy Retail, there is potential to align on renewable energy products and cross-brand marketing, leveraging Shell's scale to drive new customer acquisition, bundle offers, and expansion in the UK energy and telecoms markets.

Growth Profile With revenue between fifty and one hundred million dollars and 51-200 employees, First Utility is a mid-market player that has earned recognition for growth. This suggests a receptive target for mid-market software, billing, and customer-experience enhancements, plus partnerships to accelerate multi-utility expansion in the UK.

Similar companies to First Utility

First Utility Tech Stack

First Utility uses 8 technology products and services including Criteo, Google Conversion Tracking, Facebook Pixel, and more. Explore First Utility's tech stack below.

Criteo
Advertising
Google Conversion Tracking
Advertising Networks
Facebook Pixel
Analytics
Webpack
Development
Modernizr
Javascript Libraries
jQuery
Javascript Libraries
New Relic
Real User Monitoring
Yii
Web Frameworks

Media & News

First Utility's Email Address Formats

First Utility uses at least 1 format(s):

First Utility Email Formats	Example	Percentage
First.Last@first-utility.com	John.Doe@first-utility.com	95%
First.Middle@first-utility.com	John.Michael@first-utility.com	3%
FLast@first-utility.com	JDoe@first-utility.com	1%
First@first-utility.com	John@first-utility.com	1%

Frequently Asked Questions

Where is First Utility's headquarters located?

First Utility's main headquarters is located at Coventry, England cv4 8tt United Kingdom. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is First Utility's phone number?

You can contact First Utility's main corporate office by phone at

+44-1926-65****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is First Utility's official website and social media links?

First Utility's official website is first-utility.com and has social profiles on LinkedIn.

What is First Utility's NAICS code?

First Utility's NAICS code is 22 - Utilities.

How many employees does First Utility have currently?

As of May 2026, First Utility has approximately 123 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Data Flow Manager: S. W.Resourcing Lead: B. T.General Manager: D. M.. Explore First Utility's employee directory with LeadIQ.

What industry does First Utility belong to?

First Utility operates in the Utilities industry.

What technology does First Utility use?

First Utility's tech stack includes CriteoGoogle Conversion TrackingFacebook PixelWebpackModernizrjQueryNew RelicYii.

What is First Utility's email format?

First Utility's email format typically follows the pattern of First.Last@first-utility.com. Find more First Utility email formats with LeadIQ.

First Utility

Q: What is First Utility's official website and social media links?

First Utility's official website is first-utility.com. First Utility has social profiles on LinkedIn.

Q: How many employees does First Utility have currently?

First Utility has approximately 123 employees.

Q: What technology does First Utility use?

First Utility's tech stack includes Criteo, Next.js, New Relic, ZURB Foundation, Google Analytics.

Q: What is First Utility's NAICS code?

First Utility's NAICS code is 22 (Utilities).

UtilitiesEngland, United Kingdom51-200 Employees

First Utility is a UK-based provider of energy and broadband services, positioned as a challenger to traditional incumbents. It operates as a wholly owned subsidiary group of Shell Petroleum Company Limited, reflecting its integration within Shell’s UK energy strategy. Founded in 2008 and based in Coventry, England, the company serves around 825,000 homes and emphasizes value, straightforward service, and technology that helps customers monitor and manage their energy use. The business aims to simplify the running of a home by offering multi-utility management—energy, broadband, and home services—through a customer-focused, value-oriented approach. Shell Energy acquired First Utility in 2018 and integrated it into Shell Energy Retail.