Strategic Acquisition First Utility was acquired by Shell and rebranded to Shell Energy Retail, presenting an opportunity for cross-selling energy and broadband services under a renowned global brand.

Industry Recognition First Utility was recognized as Growing Business of the Year for challenging traditional energy suppliers, indicating potential for collaboration and partnerships based on their successful growth strategy.

Tech Adoption First Utility utilizes a modern tech stack including Google Analytics and Facebook Pixel, suggesting a focus on data-driven decision-making that could align well with tech integrations or solutions offered by your company.

Customer Base Expansion With over 825,000 homes served, First Utility has a substantial customer base, providing an opportunity for targeting bundled energy and broadband offers to a large existing market.

Supplier Relationship First Utility's transition from Meter Asset Provider to smart meter installer post-acquisition by Shell shows potential for partnerships with service providers offering related solutions or services in the energy sector.