Insights

Strategic Acquisition Growth First Utility has experienced significant growth through acquisition, notably being acquired by Shell in 2017 and rebranded as Shell Energy Retail. This positions the company within a larger corporate ecosystem, providing opportunities to expand product offerings and cross-sell services across energy and broadband markets.

Focus on Home Energy and Broadband As a challenger provider serving around 825,000 homes with a focus on low-cost energy and innovative technology, First Utility represents a valuable target for sales of smart home devices, energy management solutions, and integrated broadband services to enhance customer value and engagement.

Technology-Driven Customer Engagement The company employs advanced digital tools such as Criteo, Google Conversion Tracking, and New Relic, indicating a strong digital marketing and analytics infrastructure. This suggests opportunities to introduce innovative digital solutions and enhance personalized marketing campaigns to boost customer acquisition and retention.

Energy Transition Alignment Shell’s strategic focus on renewable energy and the integration of First Utility into its renewable initiatives present prospects for tailored offerings in clean energy solutions, green tariffs, and sustainability-focused products aimed at environmentally conscious consumers.

Market Position & Growth Potential Recognized for growth with awards like Growing Business of the Year, First Utility is positioned as a dynamic player in the UK utilities sector, offering opportunities to provide additional services such as energy efficiency tools, smart home integrations, and value-added telecommunication packages to existing and new customers.

Similar companies to First Utility

First Utility Tech Stack

First Utility uses 8 technology products and services including Criteo, Google Conversion Tracking, Facebook Pixel, and more. Explore First Utility's tech stack below.

Criteo
Advertising
Google Conversion Tracking
Advertising Networks
Facebook Pixel
Analytics
Webpack
Development
jQuery
Javascript Libraries
Modernizr
Javascript Libraries
New Relic
Real User Monitoring
Yii
Web Frameworks

Media & News

First Utility's Email Address Formats

First Utility uses at least 1 format(s):

First Utility Email Formats	Example	Percentage
First.Last@first-utility.com	John.Doe@first-utility.com	95%
First.Middle@first-utility.com	John.Michael@first-utility.com	3%
FLast@first-utility.com	JDoe@first-utility.com	1%
First@first-utility.com	John@first-utility.com	1%

Frequently Asked Questions

Where is First Utility's headquarters located?

First Utility's main headquarters is located at Coventry, England cv4 8tt United Kingdom. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is First Utility's phone number?

You can contact First Utility's main corporate office by phone at

+44-1926-65****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is First Utility's official website and social media links?

First Utility's official website is first-utility.com and has social profiles on LinkedIn.

What is First Utility's NAICS code?

First Utility's NAICS code is 22 - Utilities.

How many employees does First Utility have currently?

As of April 2026, First Utility has approximately 122 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Data Flow Manager: S. W.Resourcing Lead: B. T.General Manager: D. M.. Explore First Utility's employee directory with LeadIQ.

What industry does First Utility belong to?

First Utility operates in the Utilities industry.

What technology does First Utility use?

First Utility's tech stack includes CriteoGoogle Conversion TrackingFacebook PixelWebpackjQueryModernizrNew RelicYii.

What is First Utility's email format?

First Utility's email format typically follows the pattern of First.Last@first-utility.com. Find more First Utility email formats with LeadIQ.

First Utility

Q: What is First Utility's official website and social media links?

First Utility's official website is first-utility.com. First Utility has social profiles on LinkedIn.

Q: How many employees does First Utility have currently?

First Utility has approximately 122 employees.

Q: What technology does First Utility use?

First Utility's tech stack includes Webpack, Zendesk Chat, Facebook, React, Facebook Pixel.

Q: What is First Utility's NAICS code?

First Utility's NAICS code is 22 (Utilities).

UtilitiesEngland, United Kingdom51-200 Employees

First Utility Group is a challenger energy and broadband provider, operating as a wholly owned subsidiary group of the Shell Petroleum Company Limited (Shell). Currently serving approximately 825,000 homes, the company launched in 2008 to provide an alternative to the incumbent energy providers with lower-priced energy, great customer service and innovative technology. Over the last ten years it has also helped customers waste less energy through the use of innovative technology that gives insight into individual usage and greater control.

Here at First Utility we aim to provide a fresh approach to multi-utilities. Our goals are simple. We want to make the running of your home (managing energy, broadband and home-services) straightforward, painless and great value for money, for everyone.