Insights

Product Safety Fisher-Price has a history of major recalls, underscoring ongoing emphasis on child safety and regulatory compliance. This creates opportunities to offer end-to-end safety testing, compliance audits, recall risk mitigation, and proactive monitoring services to protect brand trust.

Inclusive Partnerships The launch of the People Kind Figure Pack and past collaboration activity signal openness to co-branding and partnerships. Potential sales opportunities include licensing program support, inclusive design services, and strategic partnerships to expand into new markets.

Digital Growth Investment in digital platforms and analytics suggests opportunities to optimize online experiences, enhance ecommerce capabilities, and implement integrated marketing analytics to drive consumer engagement and sales efficiency.

Licensing Strategy With well-known IPs across popular franchises, there is strong potential to expand licensing deals, co-branded product lines, limited edition collections, and cross-brand campaigns that leverage existing brand equity.

Sustainability Opportunity Market demand for sustainable packaging and materials presents a path to reduce environmental impact while appealing to retailers and families, offering an avenue for packaging redesign, supplier auditing, and lifecycle assessment services.

Fisher-Price, Inc. Tech Stack

Fisher-Price, Inc. uses 8 technology products and services including Imperva Incapsula, Adobe Experience Manager, Underscore.js, and more. Explore Fisher-Price, Inc.'s tech stack below.

  • Imperva Incapsula
    Content Delivery Network
  • Adobe Experience Manager
    Content Management System
  • Underscore.js
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Adobe Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Apache
    Web Servers

Media & News

Fisher-Price, Inc.'s Email Address Formats

Fisher-Price, Inc. uses at least 2 format(s):
Fisher-Price, Inc. Email FormatsExamplePercentage
First.Last@fisher-price.comJohn.Doe@fisher-price.com
96%
FLast@fisher-price.comJDoe@fisher-price.com
2%
LastF@fisher-price.comDoeJ@fisher-price.com
1%
LastFir@fisher-price.comDoeJoh@fisher-price.com
1%
First.Last@mattel.comJohn.Doe@mattel.com
94%
First_L@mattel.comJohn_D@mattel.com
2%
First.Middle@mattel.comJohn.Michael@mattel.com
2%
LastF@mattel.comDoeJ@mattel.com
2%

Frequently Asked Questions

Where is Fisher-Price, Inc.'s headquarters located?

Minus sign iconPlus sign icon
Fisher-Price, Inc.'s main headquarters is located at 636 Girard Avenue East Aurora, New York 14052 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Fisher-Price, Inc.'s phone number?

Minus sign iconPlus sign icon
You can contact Fisher-Price, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Fisher-Price, Inc.'s official website and social media links?

Minus sign iconPlus sign icon
Fisher-Price, Inc.'s official website is fisher-price.com and has social profiles on LinkedIn.

What is Fisher-Price, Inc.'s SIC code NAICS code?

Minus sign iconPlus sign icon
Fisher-Price, Inc.'s SIC code is 3944 - Games, Toys, and Children's Vehicles, Except Dolls and Bicycles NAICS code is 31-33 - Manufacturing.

How many employees does Fisher-Price, Inc. have currently?

Minus sign iconPlus sign icon
As of June 2026, Fisher-Price, Inc. has approximately 742 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: D. A.Chief Operating Officer: E. B.Vp Global Brand Marketing - Fisher-Price Preschool, Thomas & Friends, Fisher-Price Entertainment: M. S.. Explore Fisher-Price, Inc.'s employee directory with LeadIQ.

What industry does Fisher-Price, Inc. belong to?

Minus sign iconPlus sign icon
Fisher-Price, Inc. operates in the Manufacturing industry.

What technology does Fisher-Price, Inc. use?

Minus sign iconPlus sign icon
Fisher-Price, Inc.'s tech stack includes Imperva IncapsulaAdobe Experience ManagerUnderscore.jsOWL CarouseljQueryAdobe Tag ManagerGoogle AnalyticsApache.

What is Fisher-Price, Inc.'s email format?

Minus sign iconPlus sign icon
Fisher-Price, Inc.'s email format typically follows the pattern of First.Last@fisher-price.com. Find more Fisher-Price, Inc. email formats with LeadIQ.

Fisher-Price, Inc.

ManufacturingNew York, United States501-1000 Employees

Fisher-Price, Inc. is a U.S.-based toy manufacturer that designs and produces playthings intended to support children's development through play. Its product range includes well-known brands such as Laugh & Learn, Little People, Power Wheels, and Imaginext, along with character-based toys linked to popular programming like Thomas & Friends, Blaze and the Monster Machines, and Mickey Mouse Clubhouse. The company operates as a subsidiary of Mattel, Inc. and is headquartered in East Aurora, New York.

Founded in 1931 by Herman Fisher and Irving Price, Fisher-Price emphasizes play as a means to build skills for children and families worldwide. It operates within the manufacturing industry as a global toy maker focused on safe products for development across ages and stages, and in 2022 it introduced the People Kind Figure Pack, an inclusive line.

Section iconCompany Overview

Headquarters
636 Girard Avenue East Aurora, New York 14052 United States
Phone number
SIC Code
3944 - Games, Toys, and Children's Vehicles, Except Dolls and Bicycles
NAICS Code
31-33 - Manufacturing
Employees
501-1000

Section iconFunding & Financials

  • $500M$1B

    Fisher-Price, Inc.'s revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Fisher-Price, Inc.'s revenue is estimated to be in the range of $500M$1B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.