Insights

Growth Opportunity Fisher-Price sits in the mid to large consumer toy segment with annual revenue in the $500M to $1B range and a workforce of 501-1000, suggesting scale and distribution capabilities that can be leveraged for cross-sell of supplementary products, licensing deals, and retailer partnerships.

Product Licensing A strong portfolio of recognizable brands such as Laugh & Learn, Little People, Power Wheels, and Imaginext, plus character partnerships for programming like Thomas & Friends and Mickey Mouse Clubhouse, indicates licensing and co-branding opportunities with media, entertainment franchises, and educational platforms.

Safety and Recall Readiness Historical recall events around Power Wheels and Rock 'n Play Sleepers highlight stringent safety processes and potential risk mitigation services. This creates an opening to offer enhanced safety testing, compliance solutions, or SDKs for product safety analytics to retailers and manufacturers.

Sustainability & Inclusion Recent product initiatives such as the People Kind Figure Pack and ongoing emphasis on safe development for early childhood signal opportunities to pitch sustainable materials, inclusive product lines, and supply chain transparency to retailers prioritizing ESG criteria.

Channel Expansion As a Mattel subsidiary with a broad consumer reach, Fisher-Price partners can be approached for expanded channel programs, wholesale and e-commerce enablement, and exclusive launches with big-box retailers and online marketplaces to drive incremental shelf space and visibility.

Similar companies to Fisher-Price, Inc.

Fisher-Price, Inc. Tech Stack

Fisher-Price, Inc. uses 8 technology products and services including Adobe Experience Manager, Google Fonts API, jQuery, and more. Explore Fisher-Price, Inc.'s tech stack below.

  • Content Management System
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • Real User Monitoring
  • Bootstrap
    UI Frameworks
  • Apache
    Web Servers

Media & News

Fisher-Price, Inc.'s Email Address Formats

Fisher-Price, Inc. uses at least 8 email formats:
Fisher-Price, Inc. Email FormatsExamplePercentage
First.Last@fisher-price.comJohn.Doe@fisher-price.com
96%
FLast@fisher-price.comJDoe@fisher-price.com
2%
LastFir@fisher-price.comDoeJoh@fisher-price.com
1%
LastF@fisher-price.comDoeJ@fisher-price.com
1%
First.Last@mattel.comJohn.Doe@mattel.com
93%
First_L@mattel.comJohn_D@mattel.com
4%
First.Middle@mattel.comJohn.Michael@mattel.com
1%
LastF@mattel.comDoeJ@mattel.com
2%

Frequently Asked Questions

What is Fisher-Price, Inc.'s phone number?

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You can contact Fisher-Price, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Fisher-Price, Inc.'s official website and social media links?

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Fisher-Price, Inc.'s official website is fisher-price.com and has social profiles on LinkedIn.

How much revenue does Fisher-Price, Inc. generate?

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As of October 2026, Fisher-Price, Inc.'s annual revenue is estimated to be $500M - $1B.

What is Fisher-Price, Inc.'s SIC code and NAICS code?

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Fisher-Price, Inc.'s SIC code is 3944 - Games, Toys, and Children's Vehicles, Except Dolls and Bicycles and NAICS code is 31-33 - Manufacturing.

How many employees does Fisher-Price, Inc. have currently?

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As of October 2026, Fisher-Price, Inc. has approximately 751 employees across 6 continents, including North America, Europe and Asia. Key team members include Chief Executive Officer: D. A., Chief Executive Officer: S. C. and Chief Operating Officer: E. B. Explore Fisher-Price, Inc.'s employee directory with LeadIQ.

What industry does Fisher-Price, Inc. belong to?

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Fisher-Price, Inc. operates in the Manufacturing industry.

What technology does Fisher-Price, Inc. use?

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Fisher-Price, Inc.'s tech stack includes Adobe Experience Manager, Google Fonts API, jQuery, jQuery UI, OWL Carousel, New Relic, Bootstrap and Apache.

What is Fisher-Price, Inc.'s email format?

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Fisher-Price, Inc.'s email format typically follows the pattern of First.Last@fisher-price.com. Find more Fisher-Price, Inc. email formats with LeadIQ.
Fisher-Price, Inc. logo

Fisher-Price, Inc.

ManufacturingNew York, United States501-1000 Employees

Fisher-Price, Inc. is a U.S.-based toy manufacturer that designs and produces playthings intended to support children's development through play. Its product range includes well-known brands such as Laugh & Learn, Little People, Power Wheels, and Imaginext, along with character-based toys linked to popular programming like Thomas & Friends, Blaze and the Monster Machines, and Mickey Mouse Clubhouse. The company operates as a subsidiary of Mattel, Inc. and is headquartered in East Aurora, New York.

Founded in 1931 by Herman Fisher and Irving Price, Fisher-Price emphasizes play as a means to build skills for children and families worldwide. It operates within the manufacturing industry as a global toy maker focused on safe products for development across ages and stages, and in 2022 it introduced the People Kind Figure Pack, an inclusive line.

Section iconCompany Overview

Phone number
SIC Code
3944 - Games, Toys, and Children's Vehicles, Except Dolls and Bicycles
NAICS Code
31-33 - Manufacturing
Employees
501-1000

Section iconFunding & Financials

  • $500M - $1B

    Fisher-Price, Inc.'s revenue is estimated to be in the range of $500M - $1B

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