Recent Product Launches Fisher-Price has recently launched innovative products like the People Kind Figure Pack and the Little People Collector Rolling Stones Special Edition Figure Set, showcasing a commitment to introducing unique and captivating offerings that can attract new customers.

Brand Partnerships Through partnerships with individuals like Elyse Knowles and collaborations with Warner Music Group for projects like the Sooo Sleepy album, Fisher-Price has tapped into influencer and entertainment networks to expand its reach and engage with a wider audience.

Technology Integration Utilizing tech tools such as SDL Tridion, Adobe Experience Manager, and Google Analytics, Fisher-Price demonstrates a forward-looking approach to enhancing customer experience, providing an opportunity to leverage advanced digital platforms for targeted marketing and sales campaigns.

Market Expansion in Australia With initiatives like the product range launch in collaboration with Elyse Knowles targeting new parents and carers in Australia, Fisher-Price has shown an interest in expanding its presence in diverse global markets, presenting a potential for sales growth by tapping into different demographics.

Product Safety & Recall Management After recalls related to products like the Rock 'n Play infant sleepers and 2-in-1 Soothe 'n Play Gliders, Fisher-Price has the opportunity to highlight its commitment to safety and reassure customers, potentially fostering trust and loyalty that can drive future sales.