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Insights

Strategic Growth Fitbit is now part of Google, signaling access to vast distribution channels, Google Cloud integration, and potential cross sell of health and wellness tech solutions to a broader enterprise and consumer ecosystem.

AI and Health Recent AI feature launches across devices create an opportunity to offer advanced data analytics, AI-driven health insights, and integration services to enhance device capabilities and monetize premium health analytics partnerships.

Brand Expansion High-profile collaborations such as Pokémon Sleep and screenless wearables broaden market reach; potential to position enterprise wellness programs, fitness platforms, or employee engagement tools aligned with popular IP collaborations.

Competitive Positioning Sleep cycle, Philips, and ResMed activity point to a competitive landscape with emphasis on medical-grade credibility; opportunities exist to provide certification, compliance, or integration services to bolster trust in enterprise deployments.

Financial Readiness Moderate revenue and notable funding suggest room for scalable partnerships, channel partnerships, and white-labeling opportunities with health tech platforms, wearable suppliers, or corporate wellness programs seeking proven ROI.

Similar companies to Fitbit (now part of Google)

Fitbit (now part of Google) Tech Stack

Fitbit (now part of Google) uses 8 technology products and services including Ansible, OneTrust, Hyperion, and more. Explore Fitbit (now part of Google)'s tech stack below.

Media & News

Fitbit (now part of Google)'s Email Address Formats

Fitbit (now part of Google) uses at least 4 email formats:
Fitbit (now part of Google) Email FormatsExamplePercentage
FLast@fitbit.comJDoe@fitbit.com
88%
First.Last@fitbit.comJohn.Doe@fitbit.com
8%
LFirst@fitbit.comDJohn@fitbit.com
2%
FirstLast@fitbit.comJohnDoe@fitbit.com
2%

Frequently Asked Questions

What is Fitbit (now part of Google)'s phone number?

Minus sign iconPlus sign icon You can contact Fitbit (now part of Google)'s main corporate office by phone at
+1-857-277-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Fitbit (now part of Google)'s stock symbol?

Minus sign iconPlus sign iconFitbit (now part of Google) is a publicly traded company; the company's stock symbol is 5FB.DE.

What is Fitbit (now part of Google)'s official website and social media links?

Minus sign iconPlus sign iconFitbit (now part of Google)'s official website is fitbit.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Fitbit (now part of Google) generate?

Minus sign iconPlus sign icon As of October 2026, Fitbit (now part of Google)'s annual revenue is estimated to be $500M - $1B.

What is Fitbit (now part of Google)'s SIC code and NAICS code?

Minus sign iconPlus sign iconFitbit (now part of Google)'s SIC code is 3596 - Scales and Balances, Except Laboratory and NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Fitbit (now part of Google) have currently?

Minus sign iconPlus sign iconAs of October 2026, Fitbit (now part of Google) has approximately 1.3K employees across 6 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: A. D., Chief Executive Officer: D. B. and Chief Executive Officer: H. H. Explore Fitbit (now part of Google)'s employee directory with LeadIQ.

What industry does Fitbit (now part of Google) belong to?

Minus sign iconPlus sign iconFitbit (now part of Google) operates in the Wellness and Fitness Services industry.

What technology does Fitbit (now part of Google) use?

Minus sign iconPlus sign iconFitbit (now part of Google)'s tech stack includes Ansible, OneTrust, Hyperion, Salesforce, Jamf, Hootsuite, Bitbucket and VMware.

What is Fitbit (now part of Google)'s email format?

Minus sign iconPlus sign iconFitbit (now part of Google)'s email format typically follows the pattern of FLast@fitbit.com. Find more Fitbit (now part of Google) email formats with LeadIQ.

How much funding has Fitbit (now part of Google) raised to date?

Minus sign iconPlus sign icon As of October 2026, Fitbit (now part of Google) has raised $66M in funding. The last funding round occurred on Aug 13, 2013 for $43M.
Fitbit (now part of Google) logo

Fitbit (now part of Google)

Wellness and Fitness ServicesCalifornia, United States1001-5000 Employees

Fitbit, now part of Google, operates in the wellness and fitness services space, designing tracking devices and related mobile health tools that help people monitor activity, sleep, and other health indicators. The company is headquartered in San Francisco, California, and has grown into a sizeable organization within the Google ecosystem. Since joining Google’s portfolio, Fitbit has continued to develop its product offerings for a broad consumer audience.

Its customers are individuals seeking practical wellness insights derived from wearable data and mobile health apps. In 2026 Fitbit rolled out notable product updates and offerings, including Google Ace LTE and a Premium service. The company is pursuing wellness-focused collaborations, such as a partnership with the Cleveland Clinic to develop solutions that integrate fitness tracking with mobile health applications.

Section iconCompany Overview

Phone number
+1-857-277-****
Website
fitbit.com
SIC Code
3596 - Scales and Balances, Except Laboratory
Stock Symbol
5FB.DE
NAICS Code
71394 - Fitness and Recreational Sports Centers
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $66M

    Fitbit (now part of Google) has raised a total of $66M of funding over 4 rounds. Their latest funding round was raised on Aug 13, 2013 in the amount of $43M as a Series D.

  • $500M - $1B

    Fitbit (now part of Google)'s revenue is estimated to be in the range of $500M - $1B

Company Leadership

  • Chief Executive Officer at Fitbit (now part of Google)
    A. D.
    Chief Executive Officer
    Mobile Phone
  • Chief Executive Officer at Fitbit (now part of Google)
    D. B.
    Chief Executive Officer
    Mobile Phone
  • Chief Executive Officer at Fitbit (now part of Google)
    H. H.
    Chief Executive Officer
    Mobile Phone
  • Chief Executive Officer at Fitbit (now part of Google)
    V. A.
    Chief Executive Officer
    Mobile Phone
  • Chief Financial Officer at Fitbit (now part of Google)
    C. P.
    Chief Financial Officer
    Mobile Phone

Employee Directory

  • President General Manager at Fitbit (now part of Google)
    L. A.
    President General Manager
    Mobile Phone
  • Owner at Fitbit (now part of Google)
    R. P.
    Owner
    Mobile Phone
  • Chief Executive Officer at Fitbit (now part of Google)
    A. D.
    Chief Executive Officer
    Mobile Phone
  • Chief Executive Officer at Fitbit (now part of Google)
    D. B.
    Chief Executive Officer
    Mobile Phone
  • Chief Technology Officer at Fitbit (now part of Google)
    F. K.
    Chief Technology Officer
    Mobile Phone

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