Fitbit (now part of Google)
Wellness and Fitness ServicesCalifornia, United States1001-5000 Employees
Fitbit, now part of Google, operates in the wellness and fitness services space, designing tracking devices and related mobile health tools that help people monitor activity, sleep, and other health indicators. The company is headquartered in San Francisco, California, and has grown into a sizeable organization within the Google ecosystem. Since joining Google’s portfolio, Fitbit has continued to develop its product offerings for a broad consumer audience. Its customers are individuals seeking practical wellness insights derived from wearable data and mobile health apps. In 2026 Fitbit rolled out notable product updates and offerings, including Google Ace LTE and a Premium service. The company is pursuing wellness-focused collaborations, such as a partnership with the Cleveland Clinic to develop solutions that integrate fitness tracking with mobile health applications.