FitFlop Email Format
Retail Apparel and FashionEngland, United Kingdom201-500 Employees
FitFlop is a British footwear brand that grounds its products in scientific and engineering thinking to guide design. It develops anatomically informed footwear with smart technology intended to move with the body, aiming to support balance and enduring comfort. Its customer base spans men and women across generations who seek energy in daily life and purposeful living, placing it within the retail apparel and fashion sector. The company is based in London, England. It differentiates itself from typical footwear brands by applying movement science to create footwear that works with the body rather than against it. In June 2026, FitFlop USA LLC partnered with Samsung C&T Fashion Group to strengthen its presence in South Korea.