Insights

Innovation and Technology FitFlop’s focus on scientifically engineered footwear that emphasizes comfort and movement presents an opportunity to partner with tech providers specializing in ergonomics, wearable tech, or health monitoring solutions to enhance product functionality and appeal.

Expanding Markets Recent expansion into Morocco, Vietnam, and India, coupled with active participation in events like London Fashion Week and India EBO, suggests potential for collaborations in emerging markets and opportunities for localized marketing and distribution partnerships.

Community Engagement Launch of the Smart Moves Community Series indicates a strong emphasis on building brand loyalty through storytelling and influencer collaborations, which can be leveraged further for targeted marketing campaigns and brand ambassador programs.

Product Innovation Introduction of adjustable versions of popular models shows a focus on customization and inclusivity, opening avenues for partnerships with brands specializing in adaptive footwear, orthopedic solutions, or wearable comfort aids.

Financial Position With revenue estimated between $50M and $100M and a leaner competitor profile, there are opportunities to offer growth-oriented products, wholesale partnerships, or innovative retail solutions that can scale with FitFlop’s expanding footprint.

FitFlop Tech Stack

FitFlop uses 8 technology products and services including Optimise, Varnish, Fastly, and more. Explore FitFlop's tech stack below.

  • Optimise
    Affiliate Advertising Networks
  • Varnish
    Caching
  • Fastly
    Content Delivery Network
  • Open Graph
    Content Management System
  • MySQL
    Database
  • Slick
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Nginx
    Web Servers

FitFlop's Email Address Formats

FitFlop uses at least 1 format(s):
FitFlop Email FormatsExamplePercentage
First.Last@fitflop.comJohn.Doe@fitflop.com
92%
First@fitflop.comJohn@fitflop.com
7%
First.L@fitflop.comJohn.D@fitflop.com
1%

Frequently Asked Questions

Where is FitFlop's headquarters located?

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FitFlop's main headquarters is located at The Point London, SW64NZ GB. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is FitFlop's phone number?

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You can contact FitFlop's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is FitFlop's official website and social media links?

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FitFlop's official website is fitflop.com and has social profiles on LinkedIn.

How much revenue does FitFlop generate?

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As of September 2025, FitFlop's annual revenue reached $75M.

What is FitFlop's SIC code NAICS code?

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FitFlop's SIC code is 5139 - Footwear NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does FitFlop have currently?

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As of September 2025, FitFlop has approximately 329 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: G. G.Chief People Officer: K. A. M.Chief Product Officer: C. J.. Explore FitFlop's employee directory with LeadIQ.

What industry does FitFlop belong to?

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FitFlop operates in the Retail Apparel and Fashion industry.

What technology does FitFlop use?

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FitFlop's tech stack includes OptimiseVarnishFastlyOpen GraphMySQLSlickjQuery MigrateNginx.

What is FitFlop's email format?

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FitFlop's email format typically follows the pattern of . Find more FitFlop email formats with LeadIQ.

When was FitFlop founded?

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FitFlop was founded in 2007.
FitFlop

FitFlop

Retail Apparel and FashionLondon, United Kingdom201-500 Employees

At FitFlop, we are proudly different from typical footwear brands. We are scientists and we are engineers, with a passion for creating beautiful, smart products that help our wearers feel energised every day.

We continually set ourselves apart from the pack, bringing our scientific expertise to life through anatomically designed footwear that is made to move in. We study human movement; exploring each dynamic element of our anatomy to develop smart technology that ensures perfect balance and enduring comfort. 

Something simply 'practical' is not enough for us – we go far beyond that – creating intelligent, desirable and sophisticated footwear that works with the body, not against it. And in our quest to deliver uncompromising comfort in every step, we know there’s always more to learn – so that we can keep pushing forward how our footwear helps your energy flow. Just ask our community of wearers, spanning motivations and generations, women and men who live intentionally – always looking for ways to help optimise their every-day.

Section iconCompany Overview

Headquarters
The Point London, SW64NZ GB
Phone number
SIC Code
5139 - Footwear
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2007
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    FitFlop's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    FitFlop's revenue is in the range of $50M$100M

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