Fitivity Email Format
Software DevelopmentCalifornia, United States2-10 Employees
Fitivity operates as a software network comprised of more than 450 training apps designed to enhance physical fitness and athletic performance. The platform aggregates a wide range of fitness content and programs, aiming to provide users with accessible, diverse options to support personal training and performance goals. Its focus is on delivering scalable digital fitness experiences through a centralized ecosystem that can cater to various training needs. Based in Santa Monica, California, Fitivity positions itself within the software development industry as a provider of consumer-oriented fitness apps. The company serves individuals seeking structured or guided training, as well as those looking for performance improvements across different sports and activities. A notable development in its recent history is the acquisition of Getfitivity by Loyalagency in mid-2022, which indicates strategic consolidation within the fitness app space.