Insights

Acquisition Signal The company was acquired by Loyalagency in June 2022, indicating a strategic exit and potential integration opportunities or partnerships under a larger corporate umbrella.

Expansion Potential A network of over 450 training apps suggests ample cross-sell, white-label, or bundled fitness solutions to reach diverse fitness niches and enterprise clients.

Tech Stack Reliance on common web and cloud technologies (AWS, WordPress/Joomla, Route 53) indicates cost-efficient hosting and easy integration points for partners seeking scalable digital health apps.

Financial Appetite Current revenue under $1M with modest funding (~$710k) signals openness to growth-stage investments, strategic partnerships, and channel partnerships to scale revenue.

Market Positioning Compared to peers, the business model appears lean with potential leverage in fitness apps and performance analytics; a concise value proposition can attract partnerships with larger fitness platforms.

Similar companies to Fitivity

Fitivity Tech Stack

Fitivity uses 8 technology products and services including Gravatar, Amazon Web Services, Unpkg, and more. Explore Fitivity's tech stack below.

Fitivity's Email Address Formats

Fitivity uses at least 1 email format:
Fitivity Email FormatsExamplePercentage
First@getfitivity.comJohn@getfitivity.com
100%

Frequently Asked Questions

What is Fitivity's official website and social media links?

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Fitivity's official website is getfitivity.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Fitivity generate?

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As of September 2026, Fitivity's annual revenue is estimated to be <$1M.

What is Fitivity's SIC code and NAICS code?

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Fitivity's SIC code is 7372 - Prepackaged Software and NAICS code is 5112 - Software Publishers.

How many employees does Fitivity have currently?

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As of September 2026, Fitivity has approximately 2 employees across 1 continents, including North America. Key team members include Social Media Marketing: Y. L. and User Interface Designer: T. T. Explore Fitivity's employee directory with LeadIQ.

What industry does Fitivity belong to?

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Fitivity operates in the Software Development industry.

What technology does Fitivity use?

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Fitivity's tech stack includes Gravatar, Amazon Web Services, Unpkg, Joomla, WordPress, Amazon Route 53, Google Workspace and Piwik.

What is Fitivity's email format?

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Fitivity's email format typically follows the pattern of First@getfitivity.com. Find more Fitivity email formats with LeadIQ.

How much funding has Fitivity raised to date?

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As of September 2026, Fitivity has raised $710K in funding. The last funding round occurred on Apr 24, 2017 for $710K.

When was Fitivity founded?

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Fitivity was founded in 2011.
Fitivity logo

Fitivity

Software DevelopmentCalifornia, United States2-10 Employees

Fitivity operates as a software network comprised of more than 450 training apps designed to enhance physical fitness and athletic performance. The platform aggregates a wide range of fitness content and programs, aiming to provide users with accessible, diverse options to support personal training and performance goals. Its focus is on delivering scalable digital fitness experiences through a centralized ecosystem that can cater to various training needs.

Based in Santa Monica, California, Fitivity positions itself within the software development industry as a provider of consumer-oriented fitness apps. The company serves individuals seeking structured or guided training, as well as those looking for performance improvements across different sports and activities. A notable development in its recent history is the acquisition of Getfitivity by Loyalagency in mid-2022, which indicates strategic consolidation within the fitness app space.

Section iconCompany Overview

SIC Code
7372 - Prepackaged Software
NAICS Code
5112 - Software Publishers
Founded
2011
Employees
2-10

Section iconFunding & Financials

  • $710K

    Fitivity has raised a total of $710K of funding over 1 rounds. Their latest funding round was raised on Apr 24, 2017 in the amount of $710K as a Seed.

  • <$1M

    Fitivity's revenue is estimated to be in the range of <$1M

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