Space and Equipment FitLogistix recently partnered with Community Rec Magazine to help design a fitness floorplan and advise on equipment selection and layout. This demonstrates strength in space planning and equipment sourcing for fitness facilities. Opportunity to offer end-to-end facility design, equipment procurement, and project management to gyms, community centers, hotels, and corporate wellness programs.

Mid Market Growth The company operates with 11-50 employees and revenue between 1M and 10M, placing it in the SMB to mid-market segment similar to other wellness service providers. This positions FitLogistix for upselling services such as ongoing program design, staff training, equipment modernization, and strategic partnerships with studio chains and corporate wellness programs. Target expansion in the Phoenix metro and surrounding markets.

Founder Credibility Founded by Danielle Evans and Joelle McCasland, both recognized as top fitness sales and service professionals with strong peer endorsements. Use their proven track record to secure referenceable clients and enterprise partnerships that value customer service and trusted expertise. Leverage co-branding and case studies to accelerate business development.

Phoenix Market Opportunity Based in Chandler, AZ, FitLogistix can access the Phoenix metro ecosystem of gyms, rec centers, hotels, and corporate campuses. Build targeted outreach to local operators, community programs, and hospitality venues; participate in regional events and publish success stories to create a repeatable sales pipeline.

Digital Marketing Potential The tech stack indicates a robust online presence and talent operations with tools like iCIMS and various web libraries. This offers an entry point for marketing collaborations, CRM enhancements, and digital showroom experiences for fitness products and services, including potential integrations with gym management platforms and equipment suppliers.