Tech-Driven Customization FitMetrix offers a highly customizable platform that integrates with most heart rate and fitness tracking devices, providing opportunities to upsell and tailor solutions for gym owners seeking personalized branding and seamless data syncing.

Industry Innovation As a subsidiary of MINDBODY, FitMetrix is positioned within a leading wellness technology ecosystem, enabling cross-selling opportunities with complementary products and services targeting diverse fitness and wellness providers.

Growth through Partnerships Recent collaborations, such as the partnership with Wellbeats Inc., highlight potential avenues to expand market reach by forming strategic alliances with other fitness tech companies and service providers.

Recent Enhancements The launch of group and class management features in late 2017 demonstrates a focus on expanding functional capabilities, presenting opportunities to sell new modules or subscription upgrades to existing clients.

Market Positioning With a revenue range between one and ten million and a specialized niche in real-time fitness tracking, FitMetrix is well-positioned to attract mid-sized fitness centers looking for scalable, innovative technology solutions.