Fitness First Middle East
Wellness and Fitness ServicesDubai, United Arab Emirates1001-5000 Employees
Fitness First Middle East is a health and wellness services provider operating as a subsidiary of the Landmark Group. Based in Dubai, United Arab Emirates, the company supports a broad network of clubs across the UAE, Bahrain, Qatar, Saudi Arabia, Jordan and Kuwait, offering facilities such as modern exercise equipment, group classes, free weights areas, and personalized training. Its approach emphasizes accessible, holistic fitness services delivered through a network of branches with trained staff, aiming to extend beyond a traditional gym experience. Targeting health-conscious individuals seeking structured fitness and weight-management support, Fitness First Middle East positions itself within the regional wellness sector by focusing on member experience and inclusive access, including dedicated ladies-only clubs. Recent developments include expansion, such as opening a new location in Abu Dhabi, and recognition for customer journey and technology implementations, reflecting ongoing efforts to enhance service delivery and member engagement.