Award Recognition Horizon Fitness received the Fatherly Favorite 2021 award, highlighting its solid performance and competitive pricing, which can be leveraged in sales pitches to showcase the brand's credibility and value proposition.

Partnership Expansion A recent partnership with Rain the Growth Agency indicates Horizon Fitness' commitment to enhancing its direct-to-consumer marketing efforts. Sales teams can explore this partnership to access new marketing channels and reach broader audiences.

Product Launch The launch of the 2020 Studio Series treadmill lineup demonstrates Horizon Fitness' dedication to offering innovative home exercise equipment. Sales representatives can capitalize on these new products to attract fitness enthusiasts seeking cutting-edge technology.

Wide Ranging Market Horizon Fitness operates in a market with diverse competitors such as Peloton, Life Fitness, and Technogym. Understanding this competitive landscape can help sales professionals position Horizon Fitness products effectively against key industry players.

Recall Response Despite a recall issue with T101-05 folding treadmills, Horizon Fitness showcased responsible action by issuing a voluntary recall. Sales teams can emphasize the company's commitment to customer safety and quality assurance in their sales messaging.