Expansion Partnerships Horizon Fitness has recently partnered with Rain the Growth Agency to enhance their direct-to-consumer marketing efforts. This partnership presents an opportunity for sales professionals to leverage the new TV creative and media campaign to reach a broader audience.

Product Launches The launch of Horizon Fitness' 2020 Studio Series treadmill lineup and the Studio Series indoor cycle and treadmills indicates a focus on innovative product development. Sales representatives can capitalize on these new offerings to appeal to fitness enthusiasts looking for cutting-edge home exercise equipment.

Industry Recognition Horizon Fitness was awarded the Fatherly Favorite 2021, highlighting their solid performance and fair pricing. Sales development representatives can utilize this accolade to build credibility and trust with customers, emphasizing the company's quality products.

Competitive Landscape While Horizon Fitness competes with established brands like Peloton and Life Fitness, its unique selling proposition of high-performance home exercise equipment sets it apart in the market. Sales professionals can position Horizon Fitness as a competitive alternative within the industry.

Sustainability Focus With a focus on home fitness equipment, Horizon Fitness has the opportunity to align with the growing trend of sustainability in the sporting goods manufacturing industry. Sales representatives can emphasize the eco-friendly aspects of Horizon Fitness products to appeal to environmentally conscious consumers.