Insights

Strategic Store Expansion Fitness Superstore has an active expansion strategy with multiple store locations across key UK regions and plans for future openings, presenting opportunities to offer tailored in-store sales and localized marketing campaigns to maximize new customer acquisition.

Extensive Warehouse Capacity With the largest inventory available in the UK through a massive 208,000 sqft distribution centre, there is potential to promote bulk purchases, special deals, or exclusive product bundles to high-volume customers and commercial clients.

Exclusive Brand Partnerships Partnered with exclusive brands such as Body Power, Powertec, and Body-Solid, Fitness Superstore can be targeted for premium product promotions, co-branded campaigns, and advanced showcase of new product lines to leverage their unique offerings.

Digital Presence & Tech Stack With a robust online platform and modern digital tools, there are opportunities to introduce new online sales channels, personalized marketing, and early access programs to engage tech-savvy fitness enthusiasts and streamline the purchase journey.

Industry Credibility & Growth As the UK's largest fitness equipment supplier with significant revenue and a well-established brand, sales strategies can focus on leveraging their industry reputation to attract large-scale commercial contracts, corporate wellness programs, and membership partnerships.

Fitness Superstore Tech Stack

Fitness Superstore uses 8 technology products and services including jsDelivr, Amazon S3, Module Federation, and more. Explore Fitness Superstore's tech stack below.

  • jsDelivr
    Content Delivery Network
  • Amazon S3
    Content Delivery Network
  • Module Federation
    Development
  • Zendesk Chat
    Live Chat
  • Mautic
    Marketing Automation
  • X-XSS-Protection
    Security
  • Tailwind CSS
    UI Frameworks
  • Cloudflare Rocket Loader
    Web Accelerators

Fitness Superstore's Email Address Formats

Fitness Superstore uses at least 1 format(s):
Fitness Superstore Email FormatsExamplePercentage
First.Last@fitness-superstore.co.ukJohn.Doe@fitness-superstore.co.uk
48%
First@fitness-superstore.co.ukJohn@fitness-superstore.co.uk
2%
First.Last@fitness-superstore.co.ukJohn.Doe@fitness-superstore.co.uk
48%
First@fitness-superstore.co.ukJohn@fitness-superstore.co.uk
2%

Frequently Asked Questions

Where is Fitness Superstore's headquarters located?

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Fitness Superstore's main headquarters is located at Bodypower Sports Plc, 13 Gate Lodge Close, Round Spinney Northampton, Northamptonshire NN3 8RJ, GB. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Fitness Superstore's phone number?

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You can contact Fitness Superstore's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Fitness Superstore's official website and social media links?

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Fitness Superstore's official website is fitness-superstore.co.uk and has social profiles on LinkedIn.

What is Fitness Superstore's NAICS code?

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Fitness Superstore's NAICS code is 44-45 - Retail Trade.

How many employees does Fitness Superstore have currently?

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As of October 2025, Fitness Superstore has approximately 51 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: R. R.Head Of Retail: M. F.Owner: P. W.. Explore Fitness Superstore's employee directory with LeadIQ.

What industry does Fitness Superstore belong to?

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Fitness Superstore operates in the Retail industry.

What technology does Fitness Superstore use?

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Fitness Superstore's tech stack includes jsDelivrAmazon S3Module FederationZendesk ChatMauticX-XSS-ProtectionTailwind CSSCloudflare Rocket Loader.

What is Fitness Superstore's email format?

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Fitness Superstore's email format typically follows the pattern of First.Last@fitness-superstore.co.uk. Find more Fitness Superstore email formats with LeadIQ.

When was Fitness Superstore founded?

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Fitness Superstore was founded in 1994.

Fitness Superstore

RetailUnited Kingdom51-200 Employees

Founded in 1994, Fitness Superstore is the largest supplier of specialist fitness equipment in the UK, with 11 stores nationwide.

Due to our massive buying power, we can offer our customers huge discounts on products, with access to some of the fitness industry’s largest brands, such as Life Fitness, NordicTrack, Matrix Fitness, Bowflex and Schwinn. We’re also proud to partner with exclusive brands, like Body Power, Powertec and Body-Solid, which you won’t be able to find anywhere else in the UK.

The UK's Largest Fitness Equipment Showrooms
Our impressive 225,000 sqft Northampton distribution centre is stocked with almost £10m of fitness and gym equipment and incorporates a huge 15,000 sqft (the largest in the UK) fully air-conditioned showroom, plus a 3,000 sqft commercial showroom – complete with a dedicated commercial sales department.

You can find Fitness Superstore in Northampton, Surrey, Kent, Manchester, Gloucester, Newcastle, Sheffield, Exeter, Chelmsford, Norwich and North London. We have more store openings planned soon, so keep an eye on our website and social channels for more news!

Prefer to shop online? You can also find us at www.fitness-superstore.co.uk.

Warehousing & Distribution
Fitness Superstore hold more fitness equipment stock than any other retailer in the UK, with our Northampton Distribution Centre being home to a massive 208,000sqft warehouse. This gives Fitness Superstore a huge advantage over its competitors, in terms of delivery and installation time to the customer.

Take a look at www.fitness-superstore.co.uk/blog for our latest news, fitness tips and advice, and guest posts from health and fitness professionals.

Section iconCompany Overview

Headquarters
Bodypower Sports Plc, 13 Gate Lodge Close, Round Spinney Northampton, Northamptonshire NN3 8RJ, GB
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1994
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Fitness Superstore's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Fitness Superstore's revenue is estimated to be in the range of $10M$25M

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