Insights

Brand Expansion Rebel Sport has recently opened a new location in Geraldton, Australia, indicating active geographic growth opportunities to target potential customers and partners in expanding markets.

Strategic Partnerships The company’s collaboration with the Queensland Rugby League presents opportunities to promote exclusive sports merchandise and sponsorship deals, which can be leveraged for cross-promotional campaigns.

Market Positioning As Australia's leading sporting goods retailer with a diverse product range and focus on experience, Rebel Sport is well-positioned to benefit from partnerships with global brands and premium sports equipment suppliers.

Employee Engagement Risks Recent legal issues concerning potential underpayments and class action suits could highlight areas for sales efforts in employee wellness programs or HR-related services to mitigate future risks.

Digital and Tech Upgrade With a sophisticated tech stack including Adobe Creative Cloud, Snowflake, and Amazon CloudFront, Rebel Sport may be receptive to innovative technology solutions such as data analytics, e-commerce enhancements, or marketing automation tools to support growth.

Rebel Sport Tech Stack

Rebel Sport uses 8 technology products and services including Adobe Creative Cloud, Amazon CloudFront, Snowflake, and more. Explore Rebel Sport's tech stack below.

  • Adobe Creative Cloud
    Audio, Video, Graphics
  • Amazon CloudFront
    Content Delivery Network
  • Snowflake
    Data Management Platforms
  • jQuery
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • HSTS
    Security
  • reCAPTCHA
    Security
  • JDA
    Supply Chain Management

Media & News

Rebel Sport's Email Address Formats

Rebel Sport uses at least 1 format(s):
Rebel Sport Email FormatsExamplePercentage
First.Last@rebelsport.com.auJohn.Doe@rebelsport.com.au
78%
FirstLast@rebelsport.com.auJohnDoe@rebelsport.com.au
16%
FLast@rebelsport.com.auJDoe@rebelsport.com.au
5%
First.MiddleLast@rebelsport.com.auJohn.MichaelDoe@rebelsport.com.au
1%

Frequently Asked Questions

Where is Rebel Sport's headquarters located?

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Rebel Sport's main headquarters is located at 1b Homebush Bay Drive Rhodes, New South Wales 2138 Australia. The company has employees across 6 continents, including OceaniaNorth AmericaEurope.

What is Rebel Sport's official website and social media links?

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Rebel Sport's official website is rebelsport.com.au and has social profiles on LinkedIn.

What is Rebel Sport's SIC code NAICS code?

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Rebel Sport's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 44-45 - Retail Trade.

How many employees does Rebel Sport have currently?

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As of May 2026, Rebel Sport has approximately 2.4K employees across 6 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: S. J.Chief Executive Officer: S. B.Head Of Marketing: B. C.. Explore Rebel Sport's employee directory with LeadIQ.

What industry does Rebel Sport belong to?

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Rebel Sport operates in the Retail industry.

What technology does Rebel Sport use?

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Rebel Sport's tech stack includes Adobe Creative CloudAmazon CloudFrontSnowflakejQueryjQuery UIHSTSreCAPTCHAJDA.

What is Rebel Sport's email format?

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Rebel Sport's email format typically follows the pattern of First.Last@rebelsport.com.au. Find more Rebel Sport email formats with LeadIQ.

When was Rebel Sport founded?

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Rebel Sport was founded in 1985.

Rebel Sport

RetailNew South Wales, Australia1001-5000 Employees

Rebel Sport operates in the retail sector as a sporting goods retailer in Australia, curating a broad assortment of products and emphasizing the shopping experience alongside product variety. The company sources global brands and brings them direct to customers, connecting shoppers with preferred athletic gear and equipment. The business is based in Rhodes, Sydney, New South Wales. It highlights sport’s transformative potential and positions sport as accessible to all, underscoring diversity and inclusion as part of its approach. 

In 2026, Rebel Sport announced a leadership transition, with Jenny Child set to assume the top role in June, succeeding Gary Williams.

Section iconCompany Overview

Headquarters
1b Homebush Bay Drive Rhodes, New South Wales 2138 Australia
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
44-45 - Retail Trade
Founded
1985
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Rebel Sport's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Rebel Sport's revenue is estimated to be in the range of $100M$250M

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