Enterprise partnerships Fitternity has an established corporate wellness arm, Fit@Work, with 75+ corporate clients. This presents a clear opportunity to upsell premium wellness programs, employee benefits packages, and volume-based subscriptions to HR teams seeking scalable wellbeing solutions.

Large user base With over 11 million users and a network of 12,000+ partnered gyms and studios, there is strong cross-sell potential for premium memberships, exclusive access passes, and employer-backed wellness stipends to expand engagement and lifetime value.

Acquisition history Fitternity was acquired by Curefit in 2021 and later noted within Curefit’s broader ecosystem. This indicates strategic value in integrating corporate wellness and gym-network data, suggesting opportunities to position unified wellness bundles or data-driven wellness programs to enterprise customers.

Digital offerings A diversified product suite including OnePass Virtual, Livestream Classes, Fit-TV, Personal Training, Nutrition, and Mental Wellness provides multiple entry points for sales teams to tailor corporate packages, tiered subscriptions, and modular add-ons aligned to employee wellness goals.

Funding and growth potential With healthy revenue estimates and $8.5M in funding, combined with ongoing digital expansion since 2020, there is room to pitch growth-stage partnerships, co-branded campaigns, and technology integrations (analytics, personalization, LMS) to attract larger enterprise clients seeking scalable wellness tech platforms.