FitzMartin Employee Directory
Advertising ServicesAlabama, United States11-50 Employees
FitzMartin is a specialized marketing and sales communications firm within the advertising services industry, based in Vestavia Hills, Alabama. It serves business-to-business, financial services, and manufacturing clients whose offerings are hard to sell and require navigating long, multi-stage decision processes. Its Cognitive Marketing approach draws on the science of behavior change to provide a framework with clear, measurable, and repeatable steps that align sales and marketing toward more profitable customers. The company emphasizes aligning sales and marketing activities to address the needs of clients with lengthy, complex procurement processes. In May 2023, FitzMartin partnered with Occupational Health Dynamics to clarify the point at which handoffs should occur in the engagement process. The firm is a small to mid-sized operation.
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