Focused on modern wholesale Fitzroy offers a new, modern approach to wholesale, emphasizing ease and fun in sourcing products for children. It positions itself as a supporter of small business owners, independent brands, and specialty retailers, making it appealing for businesses looking for unique and different products in the wholesale space.

Tech-savvy operations Utilizing a tech stack that includes WordPress, Amazon Web Services, and Python, Fitzroy demonstrates a commitment to leveraging technology for efficient operations. This technological focus presents an opportunity for tech-oriented businesses to collaborate or provide complementary services.

Potential market expansion With a current employee count ranging between 2-10 and a location in Los Angeles, Fitzroy shows potential for expanding its market presence both locally and nationally. This presents an opportunity for businesses looking to partner with or supply to a growing wholesale company in a key market.

Untapped sales growth through funding Having received $100K in funding, Fitzroy has the financial backing to fuel its growth and product offerings. This indicates a potential for increased sales volume and product diversification, offering sales development representatives an opportunity to tap into a company on the rise.

Unique positioning in wholesale landscape In a landscape populated by larger wholesale companies, Fitzroy's focus on celebrating uniqueness and small business owners sets it apart. This unique positioning can be leveraged as a selling point to businesses looking for a wholesale partner that values individuality and independent brands.